Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized user acquisition and retention campaigns.
When forwarding audience data to Liftoff, mParticle will forward IDFAs and Google Advertising IDs.
|Liftoff App ID
|Liftoff-specific ID for your app. Each app has a unique ID. Your Liftoff account executive will provide IDs for each app.
|Liftoff API Key
|API key for your Liftoff account. Your Liftoff account executive will provide this key.
|Configure User Attribute Forwarding
|If enabled, you can configure user attributes to share for this audience connection.
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