Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized user acquisition and retention campaigns.


In order to enable our integration with Liftoff, you’ll need to work with your Liftoff account executive to obtain your Liftoff App ID and API Key.

User Identity Mapping

When forwarding audience data to Liftoff, mParticle will forward IDFAs and Google Advertising IDs.

Configuration Settings

Setting Name Data Type Default Value Description
Liftoff App ID string Liftoff-specific ID for your app. Each app has a unique ID. Your Liftoff account executive will provide IDs for each app.
Liftoff API Key string API key for your Liftoff account. Your Liftoff account executive will provide this key.

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