Audience

Lotame serves as a unifying platform to collect, organize, protect, and activate first-, second- and third-party audience data from any source. mParticle’s integration enables you to send audiences created with Audience Manger into your Lotame DMP.

Prerequisites

In order to activate mParticle’s audience integration with Lotame, you must have your app’s Crowd Control Client ID handy.

User Identity Mapping

When forwarding audience data to Lotame, mParticle will send IDFAs, Google Advertising IDs and SHA-1 Android Device IDs.

Configuration Settings

Setting Name Data Type Default Value Description
Client ID string Your app’s Crowd Control Client ID
Send Messages Securely bool If enabled, mParticle will forward all data to Lotame using SSL.