Lotame serves as a unifying platform to collect, organize, protect, and activate first-, second- and third-party audience data from any source. mParticle’s integration enables you to send audiences created with Audience Manger into your Lotame DMP.
In order to activate mParticle’s audience integration with Lotame, you must have your app’s Crowd Control Client ID handy.
When forwarding audience data to Lotame, mParticle will send IDFAs, Google Advertising IDs and SHA-1 Android Device IDs.
|Setting Name||Data Type||Default Value||Description|
||Your app’s Crowd Control Client ID|
|Send Messages Securely||
||If enabled, mParticle will forward all data to Lotame using SSL.|