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Audience

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MediaMath unites audience, media and intelligence in a single omnichannel platform. MediaMath gives marketers the tools to execute smart marketing at scale and to drive truly incremental business value.

Prerequisites

In order to enable the audience integration with MediaMath, you’ll need to obtain your MediaMath Integration ID from your MediaMath Account Manager for mParticle configuration.

Supported IDs

Device IDs

  • Android ID
  • GAID (Google Advertising ID)
  • IDFA (iOS Advertising ID)

User IDs

  • Customer ID (SHA256)
  • Email (SHA256)

Configuration Settings

Setting Name Data Type Default Value Description
MediaMath Integration ID string ID representing your mParticle integration with MediaMath, provided by your MediaMath representative

Connection Settings

Setting Name Data Type Default Value Description
Media Math Audience ID string The ID for the Media Math audience to which you will connect an mParticle audience.

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