Audience

MediaMath unites audience, media and intelligence in a single omnichannel platform. MediaMath gives marketers the tools to execute smart marketing at scale and to drive truly incremental business value.

Prerequisites

In order to enable the audience integration with MediaMath, you’ll need to obtain your MediaMath Integration ID from your MediaMath Account Manager for mParticle configuration.

Supported IDs

Device IDs

• Android ID
• GAID (Google Advertising ID)
• IDFA (iOS Advertising ID)

User IDs

• Customer ID (SHA256)
• Email (SHA256)

Configuration Settings

Setting Name	Data Type	Default Value	Description
MediaMath Integration ID	string		ID representing your mParticle integration with MediaMath, provided by your MediaMath representative

Connection Settings

Setting Name	Data Type	Default Value	Description
Media Math Audience ID	string		The ID for the Media Math audience to which you will connect an mParticle audience.