Mixpanel provides event and user analytics, including funnel analysis and segmentation. They also provide push notification and survey functionality.

Our integration will forwards audience information on your users to your Mixpanel account using Mixpanel People Attributes.


In order to activate audience forwarding to Mixpanel, you must have the Mixpanel API Token for the account that you wish to forward data to. The token can be found on your Mixpanel dashboard by clicking on the “Account” link, then selecting the “Projects” tab.

User Identity Mapping

When forwarding audience data to Mixpanel, mParticle will send

  • Android Device IDs
  • IDFAs,
  • IDFVs
  • Customer IDs

Configuration Settings

mParticle will forward a single Mixpanel People Attribute called SegmentMembership. SegmentMembership’s value will be a comma-separated list of mParticle audience IDs that the user is a member of, wrapped in single quotes (e.g. “‘123’,’456’,’789’”).

Setting Name Data Type Default Value Description
Token string Mixpanel API Token. Project token, which you can find by clicking the gear icon your project.
Create One User Attribute Per Audience bool False If enabled, mParticle will forward membership information for each audience as a separate Mixpanel People Attribute. For example, if you’re forwarding an audience named “New Users”, mParticle will forward membership information for this audience in a Mixpanel People Attribute called “In New Users”, with a value of “true” or “false”.
Use Mixpanel People bool False This setting must be set to Yes in order for the audience integration to work.

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