Optimizely is a digital experience platform company that offers tools for website hosting, commerce, digital optimization, and customer data solutions.


To set up the Optimizely Audience integration, contact your Optimizely account manager to receive your API Key.

Supported User Identities

mParticle will forward the following User IDs to Optimizely:

  • Email
  • Mobile Number
  • Phone Number 2
  • Phone Number 3
  • Other
  • Other2-10

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by Optimizely
User ID string email The User Identity you would like to map to Optimizely’s userId field

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