Audience

Persona.ly offers programmatic & fully transparent mobile, CPA focused user acquisition services, employing machine learning to drive scale outside of traditional acquisition channels and providing actionable marketing insights.

Prerequisites

1. Obtain your Persona.ly API Key and Client ID from your Persona.ly POC.
2. Using these credentials, configure the Persona.ly integration via mParticle’s integrations directory.

Supported Identities

User Identities

• mParticle ID (MPID)

Device Identities

• Apple IDFA
• Google Advertising ID

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	String		An API Key used to send data to your Persona.ly account, provided by your Persona.ly POC.
Client ID	String		Using your ClientId Persona.ly will be able to associate your audience with the right bundle, provided by your Persona.ly POC.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.