Audience offers programmatic & fully transparent mobile, CPA focused user acquisition services, employing machine learning to drive scale outside of traditional acquisition channels and providing actionable marketing insights.


  1. Obtain your API Key and Client ID from your POC.
  2. Using these credentials, configure the integration via mParticle’s integrations directory.

Supported Identities

User Identities

  • mParticle ID (MPID)

Device Identities

  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
API Key String An API Key used to send data to your account, provided by your POC.
Client ID String Using your ClientId will be able to associate your audience with the right bundle, provided by your POC.

Connection Settings

Setting Name Data Type Default Value Description
Configure User Attribute Forwarding bool False If enabled, you can configure user attributes to share for this audience connection.

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