Pinterest - Reach people who are using Pinterest to discover and plan the things they want to do in the future. Using the Ads API, businesses on Pinterest manage, scale and optimize their Promoted Pins.
In order to enable mParticle’s integration with Pinterest, you need to have a business account with Pinterest, and the account credentials for the Pinterest account. The integration activation process in Audience Manager will prompt you to log into your Pinterest account, and once authorized, mParticle will automatically retrieve the credentials that it needs to forward audiences to Pinterest.
If you are not working with a Pinterest Marketing Developer Partner, contact email@example.com and CC your Pinterest account team requesting access to the Pinterest API.
When forwarding audience data to Pinterest, mParticle will send SHA-1 hash of IDFAs, Google Advertising IDs and Emails based on the values of the Connection Settings.
The Pinterest Audience Integration uses Bulk Forwarding. Bulk Forwarding means that, instead of uploading updates to an audience in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain number of updates are waiting to be sent.
By default, mParticle uploads to Pinterest whenever at least one of the following conditions is met:
Upload frequency can sometimes be adjusted. Reach out to your mParticle Customer Success Manager if you need to discuss upload frequency.
mParticle doesn’t delete the downstream audience when you delete an audience in mParticle.
|Setting Name||Data Type||Default Value||Description|
||If enabled, and the user’s e-mail address is available, e-mail address will be sent to Pinterest, and if matched to Pinterest users, will be in the audience ”<Audience Name>-EMAIL”.|
|Forward Device ID||
||If enabled, device IDs (IDFA for Apple OS, Google Advertising ID for Android) will be sent to Pinterest, and if matched to Pinterest users, will be in the audience ”<Audience Name>-MAID”.|
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