Event

Quantcast Measure provides free cross-platform audience measurement for your mobile app, site, network or platform.

Supported Features

User Analytics

Prerequisites

In order to enable mParticle’s integration with Quantcast, you will need a Quantcast account to obtain your API Key and P-Code.

Event Data Mapping

mParticle’s integration forwards the following event types to Quantcast:

Event Type	Event Mapping
App Event	event=app_event, appevent={appEvent.EventName}
Application State Transition	event=install, event=resume, event=load, or event=pause based on the transition type
Commerce Events	event=commerce_event, app_event_name={commerceEvent.EventName}. All other event attributes passed to mParticle with the event are passed to Quantcast as attribute=value pairs.
Opt Out	event=appevent, appevent=optout

Quantcast Custom Flags

You can add Custom Flags to your events, which will be mapped to Quantcast as described below.

mParticle Custom Flag	Description
`"Quantcast.Labels"`	Allows you to specify Quantcast label(s) related to an event. To leverage the hierarchical labels feature, you can set a the label in this form: `<ClientID>.<Campaign ID>.<Media ID>.<User Targeting Class>`, as the period indicates the different levels of the hierarchy. Any spaces in the custom flag will be replaced with the underscore ”_” character.

Reference the code samples below and the SDK docs for how to set these custom flags with the mParticle iOS and Android SDKs.

Objective-CJava

MPEvent *event = [[MPEvent alloc] initWithName:@"Set Interest"
                                          type:MPEventTypeUserPreference;

NSArray* labels = @[ @"Example Label 1", @"Example Label 2", @"Example Label 3"];
[event addCustomFlag:[labels componentsJoinedByString:@","]
             withKey:@"Quantcast.Labels"];

[[MParticle sharedInstance] logEvent:event];

MPEvent event = new MPEvent.Builder("Set Interest", MParticle.EventType.UserPreference)
                .addCustomFlag("Quantcast.Labels", "Example Label 1" + "," + "Example Label 2")
                .build();
MParticle.getInstance().logEvent(event);

Configuration Settings

Setting Name	Data Type	Default Value	Description
P-Code	`string`		The Client Identifier (also called a P-Code) is how you identify yourself to Quantcast, located in your dashboard.
API Key	`string`		A Quantcast API Key to indicate which app profile within your account the data should be attributed to, located in your dashboard.

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