Audience

SendGrid is a leading provider of cloud-based email services, with both marketing and transactional email automation capabilities. App marketers can leverage mParticle’s integration with SendGrid to target email marketing efforts to app user audiences created with mParticle’s Audience Manager.

Prerequisites

In order to forward an mParticle audience to SendGrid you will need your SendGrid Username and Password. These are the same credentials used for your Send Grid SMTP settings, and for logging into the SendGrid website.

User Identity Mapping

When forwarding audience data to SendGrid, mParticle will send Emails and any user attributes provided by the application.

Audience Configuration

1. Setup the SendGrid Account

In the mParticle Audience Manager, create a new account specifying your SendGrid API user and key.

2. Setup the Audience Subscription

In the mParticle Audience Manager, specify the audience specific parameters for this subscription - SendGrid List Name.

Configuration Settings

Setting Name	Data Type	Default Value	Description
API User	string		Your SendGrid user name. This is the same credential used for your SendGrid SMTP settings, and for logging into the SendGrid website.
API Key	string		Your SendGrid password. This is the same credential used for your SendGrid SMTP settings, and for logging into the SendGrid website.

Connection Settings

Setting Name	Data Type	Default Value	Description
List Name	string		The list name that will appear in your SendGrid account.

3. Configure User Attribute Sharing

In the mParticle Audience Manager, setup user attribute sharing as described here. User attributes enabled via user attribute sharing will be automatically created as custom fields in SendGrid.