Feed

SendGrid helps marketers deliver transactional and marketing email through one reliable platform.

Input Data Details

The following types of data can be configured to be sent from SendGrid to mParticle. See SendGrid’s documentation for more info about these events.

• processed
• dropped
• delivered
• deferred
• bounce
• open
• click
• spamreport
• unsubscribe
• group_unsubscribe
• group_resubscribe

Any events sent from SendGrid to mParticle will be processed as follows:

• Event Type = Custom Event
• Custom Event Type = Other
• Event Name = SendGrid event field

SendGrid Event Mapping

SendGrid events are mapped as follows:

SendGrid Field	mParticle Mapping
event	event_name
sg_message_id	events.data.custom_attributes
sg_event_id	source_message_id
email	useridentity.email
timestamp	timestamp_unixtime_ms
useragent	device_info.http_header_user_agent
smtp-id	events.data.custom_attributes
ip	events.data.custom_attributes
tls	events.data.custom_attributes
cert_err	events.data.custom_attributes

Configuration

Configure the SendGrid Input:

1. Select Directory, and click the SendGrid tile
2. Click Add SendGrid to Setup
3. Select the Input Feed Integration Type and click Add to Setup

4. Select the SendGrid input configuration group to specify the configuration parameters:

   • Configuration Name
   • Environment
5. Click Create
6. Copy the Webhook URL.
7. Follow these instructions to configure the Webhook in SendGrid