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Audience

TreSensa is the leading full-service playable ad platform, delivering playable design, distribution and data at scale.

Prerequisites

In order to enable our Audience integration with TreSensa, you’ll need to obtain your TreSensa API Key and your Brand Identifier from your TreSensa account manager.

User Identity Mapping

When forwarding audience data to TreSensa, mParticle will send the following identifiers:

  • Apple Advertising ID (IDFA)
  • Google Advertising ID (GAID)

Configuration Settings

Setting Name Data Type Default Value Description
API Key string API Key issued by TreSensa. Contact your account manager for more information.