Introduction

Analytics provides your team with actionable insights across the entire customer journey without SQL or writing a single line of code. It allows teams to become more customer-centric, and makes customer and product data more accessible, digestible, and powerful across your entire organization.

Using Analytics’ powerful, flexible tools for segmentation, behavioral analysis, reporting and more, you can easily answer questions like:

• Which acquisition source(s) are most profitable?
• What does retention look like among customers from specific sources?
• How do customers segments from a specific source behave within the product, and does that differ from other customer segments?
• What is the lifetime value (LTV / CLTV) of customers from one source vs. another?