Amplitude provides product analytics that helps companies leverage cross-platform behavioral data to drive user growth.
To activate mParticle’s integration with Amplitude, you need the Amplitude API Key for each app that you’d like to set up. Your API key is listed on the Amplitude Project Settings page.
mParticle will forward User Identities and Attributes to Amplitude, even if there are no events in the batch.
Every event in Amplitude has a main Device ID field. mParticle populates this field as follows:
Amplitude also has dedicated fields for particular Device IDs, such as IDFA and Android ID. These will be populated if the ID is available. See Field Mappings, for more information.
Amplitude requires either a Device ID or a User ID. User ID can be mapped as Email, Customer ID or mParticle ID. If no accepted identifiers are present, data will not be forwarded.
By default, mParticle sends data to the Amplitude organization’s US endpoint for the HTTP API, but Amplitude offers a different endpoint for EU organizations. In mParticle, the Amplitude Organization Configuration Setting allows you to select a target Amplitude organization location.
mParticle will forward all screen views to Amplitude with the Amplitude Event Type set to “Viewed ScreenName”, where
ScreenName is the screen name passed to the
logScreen SDK method (or the name of the screen’s Activity class if you’re using automatic screen tracking on Android).
mParticle will forward all session start and session end events to Amplitude with the Amplitude Event Type set to
Each valid eCommerce event sent to mParticle is expanded into multiple events before being translated and forwarded to Amplitude. While this expansion applies to all eCommerce transactions, the resulting events are dependent on the type of eCommerce event being forwarded and the number of products in the event.
Note: mParticle will not attempt to forward eCommerce Events to Amplitude which contain no Products.
The eCommerce events resulting from the expansion that may be forwarded to Amplitude are:
eCommerce - Purchase)
eCommerce - Purchase - Item)
RefundeCommerce event provided. Otherwise none is sent.
Each valid eCommerce event sent to mParticle will result in a transaction level event being sent to Amplitude. This event contains a summary of the transaction, including a JSON array of the products sent in the initial eCommerce event.
The name given to the Transaction and Item Level Events is determined from the Product Action provided on the eCommerce Event sent to mParticle.
|Event Product Action||Transaction Level Event Name||Item Level Event Names||Revenue Event Name|
Custom events logged via mParticle’s
logEvent SDK method and their attributes will be forwarded to Amplitude, with the event name passed to
logEvent as the Amplitude Event Type. An event name must be specified or an error will be returned.
Attribution Custom events will be forwarded to Amplitude prefixed with the attribution provider in the event name. For example,
[AppsFlyer] attribution. Event Attributes that are included with the event are forwarded to Amplitude in user_properties, also prefixed with the attribution provider.
mParticle will forward all push registration events to Amplitude with the Amplitude Event Type set to
Push Registration. All Field Mappings defined in this documentation will be forwarded too.
Send Application State Transitions setting is enabled, Application State Transition events will be forwarded to Amplitude as follows:
|Application State Transition||Amplitude event type|
|initialized, is_first_run = true||Install|
|initialized, is_upgrade = true||Upgrade|
|Parameter||Amplitude Field||mParticle Details|
|Android ID||android_id||Passed if OS is Android|
|Android Advertising ID||adid||Passed if OS is Android|
|Application Version||app_version||Application Version|
|Brand||device_brand||The device brand the user is on. This is not passed for Apple devices.|
|City||city||City the user is in; this is also included in User Properties|
|Country||Country the user is in; this is also included in User Properties||Country|
|Designated Market Area||DMA||If you wish to forward this property to Amplitude, you must set it as a custom user attribute, labeled
|Device ID||device_id||Set based on Operating System; see Device/User ID Mapping|
|Event Properties||event_properties||All event attributes included with eCommerce, Custom and Screen View events. See above for Attribution Custom Events.|
|Event Type||event_type||Described above for each supported event|
|IDFA||idfa||Passed if OS is iOS or tvOS|
|Insert ID||insert_id||A unique id for the event derived from the event name and the event and session_start timestamps|
|IP Address||ip||IP address of the user|
|Language||language||Language the user has set|
|Latitude||location_lat||Latitude of the user|
|Library||library||A label for the source of data which is visible in the Amplitude dashboard. This will always be set to ‘mParticle’|
|Longitude||location_lng||Longitude of the user|
|OS Name||os_name||iOS, tvOS, Android, Roku|
|OS Version||os_version||The version of the mobile OS or browser the user is on|
|Platform||platform||iOS, Android, Apple TV, Web, Roku|
|Region||region||Region (or State) the user is in; this is also included in User Properties|
|Session Start Time||session_id||Session Start Timestamp|
|Time||time||Event Timestamp, in milliseconds|
|User ID||user_id||Set based on the value of the
|User Properties||user_properties||All user attributes included with the event. See above for Attribution Custom Events.|
Only for web requests, mParticle will extract OS and browser info from HTTP user agent.
Similar to Amplitude’s SDK behavior,
os_version will be populated with browser info. For that reason, mParticle will send 2 additional
Custom User Properties,
web_os_version, that will contain OS info. See Amplitude’s doc.
mParticle will also populate
device_model from the HTTP user agent if the
Extract Device Family from User Agent setting is enabled. With this setting enabled, if mParticle cannot determine the device brand or model, it will populate
device_brand with the same value as is set for
web_os_name. Note, the device values may differ slightly between S2S events and events sent through the Amplitude web kit.
|Setting Name||Data Type||Default Value||Description|
||NULL||The Amplitude API Key for each app that you set up.|
||US Organization||The Amplitude datacenter that is configured for your Amplitude organization.|
|Use Batch API Endpoint||
||False||If enabled, the Amplitude batch API endpoint will be used. The endpoint has a higher rate limit but may have a slight delay in delivering events. Please note that if the request is replayed, the batch API endpoint will always be used regardless of this configuration value.|
|Setting Name||Data Type||Default Value||Platform||Description|
||customerId||All||To identify users, choose “Customer ID” to send Customer ID if provided, “Email” to send Email addresses if provided, or “MPID” to send mParticle ID.
You can map other IDs by selecting any of the “Other” fields from the User Identification drop-down. These fields can be used to map Other IDs as Customer IDs.
|Anonymous ID forwarding||
||Unselected||All||If enabled, mParticle will send an identifier derived from either Device Application Stamp or a combination of Device Application Stamp and MPID when another device ID does not exist on the batch. This setting is only supported for server-side forwarding. Note, for partner feeds, the value of Device Application Stamp is the same for all MPIDs.|
|Include Email in User Properties||
||False||All||If enabled, the email user identity will be forwarded in the Amplitude user_properties.|
|Allow unset user attributes||
||True||All||Allow user attributes to be removed in Amplitude using the $unset operation.|
|Prefix Attribution with Source||
||True||All||If enabled, the attribution source name will be prefixed for attribution events.|
|Include UTM in User Properties||
||default||Web||If enabled, Amplitude will find the standard UTM parameters from either the URL or the browser cookie and set them as user properties.|
|Forward Web Requests Server Side||
||False||Web||If enabled, mParticle will not initialize the full Amplitude integration on the web client. Instead, web data will be forwarded to Amplitude via server-to-server API.|
||default||Web||The name to use for the client-side Amplitude instance configured by mParticle. This should be unique for each Amplitude connection.|
|Include Enriched User Attributes||
||True||All||If enabled, mParticle will forward enriched user attributes from the existing user profile.|
|Send Application State Transitions||
||False||All||If enabled, application state transitions will be forwarded to Amplitude.|
|Send Event Attributes as Objects||
||False||All||If enabled, mParticle will attempt to send event attributes as objects. Attributes should be string values containing serialized JSON. If we are unable to parse JSON from the attribute, we will send it to Amplitude as is. We will parse all valid JSON including objects, arrays, numbers, booleans, and nulls. Note, Amplitude event properties do not support all nested object formats - please see their docs here for details.|
|Generate Insert ID From Event ID||
||False||All but Web||If enabled, mParticle will generate insert ID from the event ID. If disabled, insert ID will be generated from a combination of device ID, user ID, event ID, event ID, and time. Insert ID is used by Amplitude for deduplication.|
|Enable Apple Search Ads||
||False||iOS, tvOS||If enabled, the Apple Search Ads attributes will be forwarded in the Amplitude user_properties.|
|Extract Device Family from User Agent||
||False||Web||If enabled, mParticle will attempt to extract device family information from the provided user agent string. Note, this is only used for server-side web requests. See Server to Server Web Requests for more information.|
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