AppLovin is a mobile marketing platform that empowers brand advertisers to profitably acquire and re-engage customers through its ability to automate the mobile buying process and attribute revenue for every dollar spent on its platform. Its mobile advertising technology moves beyond targeting and segmenting to use personalized ad creative, data and predictive models to deliver dynamic mobile advertising.


In order to forward an mParticle audience to AppLovin, you will need your AppLovin Audience API Key. Please reach out to your AppLovin Account Manager for more information on how to obtain your API key.

User Identity Mapping

When forwarding audience data to AppLovin, mParticle will send IDFAs and Google Advertising IDs.

Audience Configuration

1. Setup the AppLovin Account

In mParticle Audience Manager, create a new account specifying your AppLovin API Audience Key.

2. Setup the Audience Subscription

In mParticle Audience Manager, specify the audience specific parameters for this subscription - AppLovin Audience Type.

Multiple audiences may be created in AppLovin depending on the platforms supported by your application.

Configuration Settings

Setting Name Data Type Default Value Description
Custom Audience Key string Custom Audience Key for the Audience API

Connection Settings

Setting Name Data Type Default Value Description
Audience Type string User Acquisition The type of AppLovin audience you want to forward this audience - User Acquisition or Re-targeting

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