AppLovin is a mobile marketing platform that empowers brand advertisers to profitably acquire and re-engage customers through its ability to automate the mobile buying process and attribute revenue for every dollar spent on its platform. Its mobile advertising technology moves beyond targeting and segmenting to use personalized ad creative, data and predictive models to deliver dynamic mobile advertising.
In order to activate mParticle’s integration with AppLovin, you will need the SDK key for your AppLovin account. Please reach out to your AppLovin representative for more information on how to obtain your SDK key.
mParticle’s integration forwards the following event types to AppLovin:
To identify devices and users, mParticle forwards the following information with each forwarded event, if available:
MPUserIdenityCustomerId(as the AppLovin
login_id) Device IP Address
mParticle’s AppLovin integration supports custom mappings. You can map your events and attributes for AppLovin. mParticle provides mappings for the following AppLovin event types:
|Setting Name||Data Type||Default Value||Description|
||Your AppLovin account’s SDK key|
|Setting Name||Data Type||Default Value||Platform||Description|
||query||All||The name of the event attribute that mParticle should forward to AppLovin as the query value. This applies only to Search events.|
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