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Feed

Attentive is a personalized mobile messaging platform that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages at every step of the customer lifecycle.

Enable the Integration

  1. Set up an Attentive feed configuration in mParticle in order to generate API key/secret values.
  2. Provide your API credentials to your Attentive account manager to connect your Attentive account with your mParticle feed configuration.

Supported Event Types

Attentive will send the following events to mParticle as Custom Events. Full details on the events sent by Attentive and the possible attributes within those events can be found below.

Event Event Attributes
CLICK client_id, creative_id, creative_name, creative_type, creative_subtype
EMAIL_SAVE client_id, join_source
IMPRESSION client_id, creative_id, creative_name, creative_type, creative_subtype
JOIN client_id, creative_id, creative_name, creative_type, creative_subtype, join_source, message_id
MESSAGE_LINK_CLICK client_id, message_id, message_name, message_text, message_type, message_subtype, message_start
MESSAGE_RECEIPT client_id, message_id, message_name, message_text, message_type, message_subtype, message_start
SMS_OPT_OUT client_id

Event Attributes

Attribute Name Description
client_id Company identifier to differentiate business units within your Attentive account
creative_id Unique identifier for a creative element
creative_name e.g. “Mobile SMS Partial”
creative_subtype PARTIAL, LIGHTBOX, NO_SHOW, FULL_SCREEN
creative_type ON_SITE, DESKTOP, LANDING_PAGE
join_source DIRECT, DOUBLE_OPT_IN
message_id Unique identifier for a message
message_name e.g. “Welcome Message”
message_start e.g. 1573663373101
message_subtype WELCOME, LEGAL, OTHER
message_text e.g. “Congrats, you’re in! Click here to shop…”
message_type AUTOMATED, ONE_TIME

User Attributes

User Attribute Description
attentive_phone A user’s phone number, as recorded by Attentive
attentive_visitor_id A user’s Attentive platform ID

Supported Identities

User Identities

  • Customer ID
  • Email

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