Attentive is a personalized mobile messaging platform that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages at every step of the customer lifecycle.


In order to setup the integration, contact your Attentive account manager to receive the API Key and Customer ID.

Supported Platforms

  • Android
  • iOS
  • Web
  • Custom Feed

Supported Event Types

mParticle’s integration forwards the following event types to Attentive:

  • Attribution Event
  • Commerce Event (Product Action, Promotion Action, Impression)
  • Custom Event
  • User Attribute Change
  • User Identity Change

Supported Identity Types

User IDs

  • mParticle ID (MPID)
  • Email Address
  • Mobile Number
  • Phone Number 2
  • Phone Number 3

Device IDs

  • iOS Advertising ID (IDFA)
  • Google Advertising ID (GAID)

Data Processing Notes

Attentive will not accept data over 24 hours old. Attentive will receive GDPR and CCPA consent states and user attributes with forwarded events.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your API Key issued by Attentive. You can find this on the Integrations Settings page.
Attentive External ID string Attentive External ID provided by Attentive’s CS White Glove.

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