Blueshift enables large-scale consumer marketers to automate hyper-personalized ‘Segment of One’ marketing, combining dynamic segmentation with highly personalized content, across multiple marketing channels.

Supported Features

  • User Analytics


In order to enable mParticle’s integration with Blueshift, you will need to work with your Blueshift representative to obtain your configuration settings.

Configuration Settings

Setting Name Data Type Default Value Description
Event API Key string Event API key used to send click-stream data to BlueShift API - You will need an event-stream API key which is accessible from Blueshift dashboard at (login may be required)
or contact
User API Key string User API key used to send user data to BlueShift API - You will need a “user-access API key” which can be obtained by contacting

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