Blueshift enables large-scale consumer marketers to automate hyper-personalized ‘Segment of One’ marketing, combining dynamic segmentation with highly personalized content, across multiple marketing channels.
In order to enable mParticle’s integration with Blueshift, you will need to work with your Blueshift representative to obtain your configuration settings.
|Setting Name||Data Type||Default Value||Description|
|Event API Key||
||Event API key used to send click-stream data to BlueShift API - You will need an event-stream API key which is accessible from Blueshift dashboard at https://app.getblueshift.com/dashboard#/account_setup or contact firstname.lastname@example.org|
|User API Key||
||User API key used to send user data to BlueShift API - You will need a “user-access API key” which can be obtained by contacting email@example.com|