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Blueshift enables large-scale consumer marketers to automate hyper-personalized ‘Segment of One’ marketing, combining dynamic segmentation with highly personalized content, across multiple marketing channels.

Enable the Integration

  1. Configure a Blueshift feed via mParticle’s integrations directory to produce API key/secret values.
  2. In Blueshift’s UI, enter your API credentials under Account Settings > Export campaign activities and select which events you would like to export to mParticle.

You can read Blueshift’s documentation here.

Supported Event Types

Blueshift will send the following events to mParticle as Custom Events of type other. Full details on the events sent by Blueshift and the possible attributes within those events can be found below.

Event Description Event Attributes
Email Bounced Triggered when campaign email is undelivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, reason, sg_event_id, sg_message_id, smtp-id, source, subject_line, template, tls, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Email Delivered Triggered when a campaign email is successfully delivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, response, sg_event_id, sg_message_id, smtp-id, source, subject_line, template, tls, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Email Link Click Triggered on click of link in campaign email bsft_click_uuid, bsft_link_url, bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, link_url, message_uuid, mime_type, subject_line, transaction_uuid, trigger_name, trigger_type, trigger_uuid, url, utm_campaign, utm_content, utm_medium, utm_source
Email Marked as Spam Triggered when a campaign email is reported as spam bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, sg_event_id, sg_message_id, source, subject_line, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Email Opened Triggered on opening of campaign email bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, mime_type, subject_line, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Email Unsubscribed Triggered when a user unsubscribes from email campaigns bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, source, subject_line, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, unsubscribe_source, utm_campaign, utm_content, utm_medium, utm_source
Inapp Notification Delivered Triggered when a campaign inapp notification is successfully delivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, experiment_uuid, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Inapp Notification Link Clicked Triggered on click of link in campaign for inapp notification bsft_click_uuid, bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, experiment_uuid, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Inapp Notification Opened Triggered when a campaign inapp notification is successfully opened bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, experiment_uuid, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Inapp Notification Sent Triggered when a campaign inapp notification is successfully sent bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Push Notification Bounced Triggered when campaign push notification is undelivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, template, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Push Notification Delivered Triggered when a campaign push notification is successfully delivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Push Notification Link Clicked Triggered on click of link in campaign push notification bsft_click_uuid, bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, experiment_uuid, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
Push Notification Sent Triggered when a campaign push notification is successfully sent bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
SMS Bounced Triggered when campaign SMS is undelivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, source, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
SMS Delivered Triggered when a campaign SMS is successfully delivered bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, execution_key, experiment_uuid, message_uuid, source, template, transaction_uuid, trigger_name, trigger_type, trigger_uuid, utm_campaign, utm_content, utm_medium, utm_source
SMS Link Clicked Triggered on click of link in campaign SMS bsft_click_uuid, bsft_link_url, bucket_uuid, campaign_exec_term, campaign_name, campaign_uuid, creative_name, creative_uuid, experiment_uuid, link_url, message_uuid, mime_type, transaction_uuid, trigger_name, trigger_type, trigger_uuid, url, utm_campaign, utm_content, utm_medium, utm_source
SMS Subscribed Triggered when a user subscribes to SMS campaigns source
SMS Unsubscribed Triggered when a user unsubscribes from SMS campaigns source

Event Attributes

Attribute Name Description
bsft_click_uuid Click unique identifier
bsft_link_url URL click in the message which led to the event
bucket_uuid Unique identifier of account S3 bucket
campaign_exec_term Type of campaign
campaign_name Campaign name in Blueshift
campaign_uuid Campaign unique identifier
creative_name Creative name in Blueshift
creative_uuid Creative unique identifier
execution_key Timestamp of campaign execution
experiment_uuid Unique identifier of campaign experiment
link_url URL click in the message which led to the event
message_uuid Unique identifier of the message
mime_type Document type. Browsers use the MIME type to determine how to process a URL
reason Reason for failure
response Full text of the HTTP response error returned from the receiving server.
sg_event_id Sendgrid event unique identifier that we use for deduplication purposes from SG
sg_message_id Internal Sendgrid message unique identifier
smtp-id A unique ID attached to the message by the originating system
source Third Party service for campaign
subject_line Subject line of message
template Name of template of message
tls indicates whether TLS encryption was used in sending this message
transaction_uuid Unique identifier of the campaign transaction
trigger_name Name of the triggered in Blueshift
trigger_type Type of Trigger related to webhook event. For SMS events, trigger_type will be “SMSTrigger” and for email events it will be “EmailTrigger.”
trigger_uuid Trigger unique identifier
unsubscribe_source Source of unsubcription
url URL click from where the event originated with bsft tracking params
utm_campaign UTM parameters corresponding to the campaign
utm_content UTM parameters corresponding to the content
utm_medium UTM parameters corresponding to the medium
utm_source UTM parameters corresponding to the source

Supported Identities

User Identities

  • Customer ID
  • Email Address
  • Partner ID (blueshift_user_uuid)

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