Blueshift enables large-scale consumer marketers to automate hyper-personalized ‘Segment of One’ marketing, combining dynamic segmentation with highly personalized content, across multiple marketing channels.


In order to enable mParticle’s integration with Blueshift, you will need to work with your Blueshift representative to obtain your configuration settings.

Supported Event Types

  • Commerce Event
  • Custom Event
  • Screen View
  • User Attribute Change
  • User Identity Change

Supported User Identities

  • Customer ID
  • Email
  • Other
  • Facebook ID

Supported Device Identities

  • Push Token
  • Apple IDFA
  • Google Advertising ID

Maximum Data Age

Blueshift supports retrieving data for up to 24 hours.

Supported Environments

  • Android
  • Data Feeds
  • iOS
  • Web

Configuration Settings

Setting Name Data Type Default Value Description
Event API Key string Event API key used to send click-stream data to BlueShift API - You will need an event-stream API key which is accessible from Blueshift dashboard at
or contact

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