Event

Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.

Supported Features

• Attribution

Prerequisites

In order to enable mParticle’s integration with Google Marketing Platform, you will need an account with Google Marketing Platform Data Manager to obtain your Advertiser ID.

You will also need to enable third party tracking for your advertising account and obtain an Authorization Token.

mParticle’s Marketing Platform integration requires that mParticle events be mapped to ‘Activities’ created in Floodlight. See Google’s documentation on Activities here. You will need to know the Activity Tag String and Group Tag String for each activity you want to forward from mParticle.

You can also set up Custom Variables in Floodlight.

When you setup the connection in mParticle, you need to enter at least one event mapping or no data will be sent. To map install or custom events, you need to enter the Group Tag String and the Activity Tag String, separated by a ;. For example: ‘conversion_group;log_in’.

Similarly, you can map mParticle attributes to your Floodlight Custom Variables.

Data Processing notes:

Forwarding event data to Google Marketing Platform requires the following fields:

• App Package Name
• Device Advertising ID IDFA for iOS GAID for Android
• User Agent

If any of this data is missing from an event, it cannot be forwarded.

Event Details

• An install event is forwarded for each Application State Transition event of type application initialized, with isFirstRun set to true.
• mParticle will extract the quantity and revenue from eCommerce purchase events and forward to Google’s qty and cost variables. However, individual attributes of products cannot be forwarded.

Setting Counters on Web

For web, we integrate with Floodlight using Google’s Global Site Tag (gtag.js) SDK. This requires a counting method to be passed to each event to correctly track the conversions.

To customize the counting type, pass a custom flag of DoubleClick.Counter into the mParticle method’s customFlag argument. For more information on each counting method, click here.

Example:

var attributes = {color: 'blue'};
var customFlags = {'DoubleClick.Counter': 'standard'};
mParticle.logEvent('foo', mParticle.MessageTypes.Other, attributes, customFlags);

Configuration Settings

Connection Settings