Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.
In order to enable mParticle’s integration with Google Marketing Platform, you will need an account with Google Marketing Platform Data Manager to obtain your Advertiser ID.
You will also need to enable third party tracking for your advertising account and obtain an Authorization Token.
mParticle’s Marketing Platform integration requires that mParticle events be mapped to ‘Activities’ created in Floodlight. See Google’s documentation on Activities here. You will need to know the Activity Tag String and Group Tag String for each activity you want to forward from mParticle.
You can also set up Custom Variables in Floodlight.
When you setup the connection in mParticle, you need to enter at least one event mapping or no data will be sent. To map install or custom events, you need to enter the Group Tag String and the Activity Tag String, separated by a
;. For example: ‘conversion_group;log_in’.
Similarly, you can map mParticle attributes to your Floodlight Custom Variables.
Forwarding event data to Google Marketing Platform requires the following fields:
If any of this data is missing from an event, it cannot be forwarded.
typeapplication initialized, with
isFirstRunset to true.
costvariables. However, individual attributes of products cannot be forwarded.
|Setting Name||Data Type||Default Value||Description|
||Advertiser ID that is the source of the Floodlight activity|
||An advertiser-specific alphanumeric string in your DDM account|
|Setting Name||Data Type||Default Value||Platform||Description|
|Install Event Mapping||
||All||The corresponding group tag and activity tag strings set up in Floodlight for install event, separated by ’;’, e.g., ‘conversion_group;install’|
|Custom Event Mapping||
||All||Pick events and enter the corresponding group tag and activity tag strings set up in Floodlight, separated by ’;’, e.g., you may pick event name ‘Login’, and enter ‘conversion_group;login’|
|Custom Variable Mapping||
||All||Allows you to map your mParticle event attributes and user attributes to the corresponding custom variable setup in Floodlight.|
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