Kochava provides a platform to help advertisers better manage user acquisition, optimization, and analysis.
The following types of data can be configured to be sent from Kochava to mParticle
Kochava attribution events are mapped as follows:
Configure the Kochava Input:
Select the Kochava input configuration group to specify the configuration parameters:
Follow these instructions to configure the postback in Kochava:
Click Install > Postback Tools > Edit and specify the mParticle specific parameters:
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