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Audience

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Event

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Audience

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Event

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Audience

Event

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Event

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Event

Feed

Postie

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Audience

Primer

Event

Punchh

Audience

Event

Feed

Quadratic Labs

Event

Pushwoosh

Audience

Event

Qualtrics

Event

Quantcast

Event

Reddit

Event

Audience

Radar

Event

Feed

Remerge

Event

Audience

Regal

Event

Retina AI

Event

Feed

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Event

RevenueCat

Feed

Rokt

Audience

RTB House

Event

Audience

Salesforce Email

Audience

Event

Feed

Sailthru

Audience

Event

Salesforce Mobile Push

Event

Samba TV

Audience

Event

Scalarr

Event

SendGrid

Audience

Feed

SessionM

Event

Feed

ShareThis

Feed

Audience

Shopify

Custom Pixel

Feed

Signal

Event

SimpleReach

Event

Singular

Event

Feed

Singular-DEPRECATED

Event

Skyhook

Event

Slack

Event

Smadex

Audience

Snapchat

Audience

Event

SmarterHQ

Event

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Event

Snowflake

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Snowplow

Event

Split

Event

Feed

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Event

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Event

StartApp

Audience

Statsig

Event

Feed

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Event

Audience

Swrve

Event

Feed

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Audience

Talon.One

Audience

Event

Feed

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Event

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Audience

Taptica

Audience

Teak

Audience

The Trade Desk

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Event

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Feed

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Audience

Event

TikTok Event

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Event

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Audience

TUNE

Event

Valid

Event

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Audience

Twitter

Event

Audience

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Audience

Event

Vungle

Audience

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Event

Webhook

Event

White Label Loyalty

Event

Wootric

Event

Xandr

Audience

Cookie Sync

Yahoo (formerly Verizon Media)

Audience

Cookie Sync

Yotpo

Feed

YouAppi

Audience

Z2A Digital

Audience

Event

Zendesk

Event

Feed

Antavo

Feed

Event

From attribution and analytics to optimization, the Kochava platform provides precise, real-time visualization of campaign and app performance from ad impression through user lifetime value.

Supported Features

  • Attribution
  • User Analytics
  • Deep Linking
  • Fraud Detection

Data Processing Notes

If the mParticle SDK is used to send data, the minimum acceptable SDK version is 3.0 for iOS and 2.0 for Android. Data sent from earlier SDK versions will not be forwarded to Kochava.

Due to a known bug in the mParticle iOS SDK prior to version 5.1.4, install events may or may not be forwarded. If install events are missing in Kochava’s platform, please make sure you are using the latest version of the mParticle SDK.

mParticle supports the following modes when forwarding data to Kochava:

  • Recommended: Client mode - The forwarding of events from mParticle to Kochava is handled entirely client side. (on the device)

    • If you include the mParticle Kochava Integration, it automatically initializes the Kochava SDK and forwards all events applicable from the mParticle SDK to the Kochava SDK.
    • This allows Kochava to be aware of SKAd conversion events so that they may have more accurate conversionValues.
    • This mode is the primary mode as of release 8.1.0; if you pull in the latest Apple SDK, it will automatically use this mode.
  • Server mode - The forwarding of events from mParticle to Kochava is handled entirely S2S.

    • If data is sent to mParticle S2S API or Kochava’s SDK is not initialized in the app, mParticle will forward installs, post-install events, and any user identities to Kochava S2S.
  • Hybrid mode - The forwarding of events from mParticle to Kochava is partially done client side and partially S2S.

    • If the Kochava SDK is initialized in the app, it sends install events to Kochava servers.
    • Post-install events and any user identities are sent via the mParticle SDK to mParticle servers and forwarded to Kochava S2S.
    • Only supported with versions of the SDKs prior to release 8.4.0 of the mParticle Apple SDK and release 8.1.0 of the mParticle Kochava Integration.

mParticle will forward Apple Search Ad Attribution values, if provided.

mParticle will forward feed data to Kochava if we have any user identity in the User Identity Mapping section

If the incoming data includes an IP address or a user agent, it will also be forwarded alongside other device information. For iOS and Apple TV, if the user agent is not provided, a default user agent will be forwarded.

Prerequisites

In order to activate mParticle’s integration with Kochava, you’ll need to have your Kochava App ID handy. If you’re not sure what this ID is or where to find it, please contact your Kochava account representative for assistance.

Event Data Mapping

//Event tracking using Kochava's SDK
 MyAppDelegate *delegate = (MyAppDelegate *)[[UIApplication sharedApplication] delegate];
 [delegate.kochavaTracker trackEvent:@"SomeEvent"];

//Equivalent using mParticle's SDK
[[MParticle sharedInstance] logEvent:@"SomeEvent"
                           eventType:MPEventTypeTransaction];
//Event tracking using Kochava's SDK (assumes that kTracker is a reference to an instantiated Kochava SDK object)
kTracker.event( "SomeEvent");

//Equivalent using mParticle's SDK
MParticle.getInstance().logEvent("SomeEvent");

mParticle will forward all “custom” events to Kochava, using the mParticle event name as the Kochava event “title.” See the panel below for a sample call using Kochava’s SDK, and the equivalent using mParticle’s.

In contrast, “Application State Transition” events will only be forwarded to Kochava if they meet the criteria of an install event:(“application_transition_type” = “application_initialized” and “is_first_run” = “true”).

Screen Views

 MyAppDelegate *delegate = (MyAppDelegate *)[[UIApplication sharedApplication] delegate];
 [delegate.kochavaTracker trackEvent:@"View SomeScreen"];
//Assume that kTracker is a reference to an instantiated Kochava SDK object
kTracker.event( "View SomeScreen");

All screen views tracked by mParticle’s logScreen SDK method will be forwarded to Kochava, with the screen name as the Event Title. Please see the panel below for an analogous event tracking call using Kochava’s SDK.

Additionally, all screen views that are automatically tracked in the Android SDK will be forwarded to Kochava with the Event Title set to the screen’s Activity class name.

Spatial Events

All events with the attributes SpatialX, SpatialY and SpatialZ defined will be forwarded to Kochava as Spatial Events. Please see the panel below for a sample call using Kochava’s SDK, and the equivalent using mParticle’s.

//Kochava Spatial Event tracking method call
MyAppDelegate *delegate = (MyAppDelegate *)[[UIApplication sharedApplication] delegate];
[delegate.kochavaTracker spatialEvent:@"My Spatial Event":1.0:3.33:-0.5];

//Equivalent using mParticle's SDK
NSDictionary *coords = @{@"SpatialX":@"1.0",
                         @"SpatialY":@"3.33",
                         @"SpatialZ":@"-0.5"};

[[MParticle sharedInstance] logEvent:@"My Spacial Event" eventType:MPEventTypeOther eventInfo:coords];
//Kochava Spatial Event tracking method call
//Assume that kTracker is a reference to an instantiated Kochava SDK object
kTracker.eventSpatial( "My Spatial Event" , 1.0, 3.33, -0.5);

//Equivalent call using mParticle's SDK
Map<String, String> coords = new HashMap<String, String>();
coords.put("SpatialX", "1.0");
coords.put("SpatialY", "3.33");
coords.put("SpatialZ", "-0.5");
MParticle.getInstance().logEvent("My Spatial Event", MParticle.EventType.Other, coords);

iOS 14 Update for ApplicationTrackingTransparency

For iOS 14, mParticle will send the following ATT fields based on the att_authorization_status to Kochava within the att and att-detail fields. Check the iOS14 Implementation guide for more information.

If att_authorization_status is available:

att_authorization_status att att-detail
authorized true authorized
denied false denied
not_determined false not_determined
restricted false restricted

User Identity Mapping

With each batch of events forwarded to Kochava, mParticle will also forward available identities to Kochava’s Identity Link API which is intended to associate Device IDs with other available identifiers.

Device IDs

The following Device IDs will be included in the IdentityLink message if available:

mParticle ID Type Kochava Key
Apple Advertising ID idfa
Apple Vendor ID idfv and idfv_sha1 (as a SHA-1 hash)
Google Advertising ID adid
Android ID android_id
Roku Advertising ID rida
Fire Advertising ID faid

Kochava Device ID

Kochava device ID can be optionally included on all event requests. This is useful in contexts where device IDs might not be present such as when a user limits ad tracking. There are two settings to control this in mParticle:

  • Send Kochava Device ID
  • Kochava Device ID Type

‘Kochava Device ID Type’ can be set to Device Application Stamp or Hashed MPID + Device Application Stamp. Device Application Stamp is not guaranteed to be unique in all scopes so its use has been deprecated. New connections should use Hashed MPID + Device Application Stamp since it will provide a consistent and unique anonymous identifier for devices.

User IDs

The following User IDs will be included in the IdentityLink message if available:

mParticle ID Type Kochava Key
Email email
Customer ID app_userid
Facebook fb_userid
Google google_userid
Microsoft microsoft_userid
External Custom Device Type Forwarded as a Device ID of type custom
Yahoo yahoo_userid

Configuration Settings

Setting Name Data Type Default Value Description
App GUID string Your app’s Kochava App GUID. If you’re not sure what your App GUID is, please contact your Kochava account representative for assistance.

Connection Settings

Setting Name Data Type Default Value Platform Description
Currency string USD All The currency that Kochava should use when tracking and reporting LTV. The default value is USD.
Enable ‘retrieveAttribution’ bool True All If enabled, mParticle will initialize Kochava’s embedded SDK with ‘retrieveAttribution’ option enabled. Note that you’d have to follow Kochava’s instructions on how to retrieve attribution data in your app.
Enable Console Logging bool False All If enabled, Kochava-specific debugging information will be outputted to LogCat for Android, or to the XCode debugging console for Apple OS.
Limit ad tracking bool False All If enabled, mParticle will initialize Kochava’s embedded SDK with ad tracking disabled.
Send Kochava Device ID bool True All If enabled, mParticle will send the kochava_device_id property with every request.
Kochava Device ID Type enum Device Application Stamp All Select the mParticle field to be sent as the kochava_device_id if ‘Send Kochava Device ID’ is checked. The default setting sends the value of the mp_deviceid field. Use of this is deprecated, but is still available for existing connections. Selecting ‘Hashed MPID + Device Application Stamp’ ensures passing a unique ID. WARNING: Changing this setting for existing connections will break ongoing event attribution in Kochava. See above for more details.
External User Identity Type enum Customer ID All The mParticle User Identity type to forward as an External Id to Kochava.
External Email Identity Type enum Email All The mParticle User Identity type to forward as an Email to Kochava.
External Custom Device Type enum Other All The mParticle User Identity type to forward as a custom device type to Kochava.
Enable App Tracking Transparency bool False iOS Informs Kochava on startup as to whether or not you are using App Tracking Transparency.
Enable Automatic ATT Prompt bool False iOS Determines if Kochava should prompt the user for App Tracking Transparency.
ATT Status Wait Interval integer 30 iOS If enableATTPrompt is set to true, this determines how long Kochava allows for the user to answer the ATT authorization prompt. The default is 30 seconds.
    Last Updated: December 10, 2024