Leanplum is a mobile marketing platform providing cross-channel messaging and app optimization in a single solution. Leanplum offers Push, Email, Automation, App Editing, Personalization, A/B Testing, and Analytics.


  1. Within Leanplum go to More -> Partner Integrations -> mParticle to get your App ID and API Key.
  2. Within mParticle, configure the Leanplum Audience Integration via the integrations directory using the App ID and API Key to complete your configuration.

For additional information, see Leanplum’s audience documentation.

Supported Identities

User Identities

  • Customer ID
  • Email Address
  • Other
  • Other 2
  • Other 3
  • Other 4

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Fire Advertising ID
  • Google Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Push Token
  • Roku Advertising ID
  • Roku Publisher ID


Configuration Settings

Setting Name Data Type Default Value Description
App ID string Your app ID issued by Leanplum.
API Key string Your API key issued by Leanplum.

Was this page helpful?