Feed

Leanplum is a mobile marketing platform providing cross-channel messaging and app optimization in a single solution. Leanplum offers Push, Email, Automation, App Editing, Personalization, A/B Testing, and Analytics.

Enable the Integration

1. Within mParticle, configure a Leanplum feed to get your API key and secret values.
2. Within Leanplum, go to More -> Partner Integrations -> mParticle to apply your credentials and mappings.

Supported Event Types

For additional information, see Leanplum’s feed documentation.

Leanplum sends several Custom App Events with event attributes as described below. Additional custom attributes may be included.

Category	Event	Attributes
A/B Tests	A/B test	ab_test_id, variant_id
App Inbox	App inbox message Open	channel, event_type, message_id, Name
App Inbox	App inbox message Send	channel, event_type, message_id, Name
Campaign	Campaign Convert	campaign_id, event_type, Name
Campaign	Campaign Enter	campaign_id, event_type, Name
Campaign	Campaign Exit	campaign_id, event_type, Name
Campaign	Campaign Forced Exit	campaign_id, event_type, Name
Campaign	Campaign Triggered	campaign_id, event_type, Name
Email	Email Bounce	channel, event_type, message_id, Name
Email	Email Click	channel, event_type, message_id, Name
Email	Email Deferral	channel, event_type, message_id, Name
Email	Email Delivered	channel, event_type, message_id, Name
Email	Email Dropped	channel, event_type, message_id, Name
Email	Email Marked as spam	channel, event_type, message_id, Name
Email	Email Open	channel, event_type, message_id, Name
Email	Email Unsubscribe	channel, event_type, message_id, Name
Email	Email Send	channel, event_type, message_id, Name
In App Message	In app message View	channel, event_type, message_id, Name
General	Message Held Back	channel, event_type, message_id, Name
General	Message Open	channel, event_type, message_id, Name
General	Message Send	channel, event_type, message_id, Name
Push	Push Notification Bounce	channel, event_type, message_id, name
Push	Push Notification Open	channel, event_type, message_id, name
Push	Push Notification Send	channel, event_type, message_id, name
Push	Push Notification Suppressed	channel, event_type, message_id, name
Webhook	Webhook Send	channel, event_type, message_id, Name
Webhook	Webhook Suppressed	channel, event_type, message_id, Name

Event Attributes

Attribute Name	Description
ab_test_id	ID of the A/B test in Leanplum
variant_id	ID of the A/B test variant the user was placed into
campaign_id	Unique ID of the reported campaign in Leanplum
channel	Leanplum messaging channel - e.g. “EMAIL”, “PUSH”
event_type	Leanplum specific message action (e.g. Open, Send, Bounced)
message_id	Unique ID of the reported message in Leanplum
Name	Name of the associated message in Leanplum

Supported Identities

User Identities

• Customer ID
• Email
• Other
• Other 2
• Other 3
• Other 4

Device Identities

• Android Device ID
• Apple IDFA
• Apple IDFV
• Fire Advertising ID
• Google Advertising Identifier
• Microsoft Advertising ID
• Microsoft Publisher ID
• Roku Advertising ID
• Roku Publisher ID

User Attributes

Attribute Name	Description
leanplum_experiment_ids	Array of IDs for experiments this user is a part of
leanplum_experiment_descriptions	Array of descriptors for experiments this user is a part of