Feed

Leanplum is a mobile marketing platform providing cross-channel messaging and app optimization in a single solution. Leanplum offers Push, Email, Automation, App Editing, Personalization, A/B Testing, and Analytics.

Enable the Integration

  1. Within mParticle, configure a Leanplum feed to get your API key and secret values.
  2. Within Leanplum, go to More -> Partner Integrations -> mParticle to apply your credentials and mappings.

Supported Event Types

For additional information, see Leanplum’s feed documentation.

Leanplum sends several Custom App Events with event attributes as described below. Additional custom attributes may be included.

Category Event Attributes
A/B Tests A/B test ab_test_id, variant_id
App Inbox App inbox message Open channel, event_type, message_id, Name
App Inbox App inbox message Send channel, event_type, message_id, Name
Campaign Campaign Convert campaign_id, event_type, Name
Campaign Campaign Enter campaign_id, event_type, Name
Campaign Campaign Exit campaign_id, event_type, Name
Campaign Campaign Forced Exit campaign_id, event_type, Name
Campaign Campaign Triggered campaign_id, event_type, Name
Email Email Bounce channel, event_type, message_id, Name
Email Email Click channel, event_type, message_id, Name
Email Email Deferral channel, event_type, message_id, Name
Email Email Delivered channel, event_type, message_id, Name
Email Email Dropped channel, event_type, message_id, Name
Email Email Marked as spam channel, event_type, message_id, Name
Email Email Open channel, event_type, message_id, Name
Email Email Unsubscribe channel, event_type, message_id, Name
Email Email Send channel, event_type, message_id, Name
In App Message In app message View channel, event_type, message_id, Name
General Message Held Back channel, event_type, message_id, Name
General Message Open channel, event_type, message_id, Name
General Message Send channel, event_type, message_id, Name
Push Push Notification Bounce channel, event_type, message_id, name
Push Push Notification Open channel, event_type, message_id, name
Push Push Notification Send channel, event_type, message_id, name
Push Push Notification Suppressed channel, event_type, message_id, name
Webhook Webhook Send channel, event_type, message_id, Name
Webhook Webhook Suppressed channel, event_type, message_id, Name

Event Attributes

Attribute Name Description
ab_test_id ID of the A/B test in Leanplum
variant_id ID of the A/B test variant the user was placed into
campaign_id Unique ID of the reported campaign in Leanplum
channel Leanplum messaging channel - e.g. “EMAIL”, “PUSH”
event_type Leanplum specific message action (e.g. Open, Send, Bounced)
message_id Unique ID of the reported message in Leanplum
Name Name of the associated message in Leanplum

Supported Identities

User Identities

  • Customer ID
  • Email
  • Other
  • Othe 2
  • Other 3
  • Other 4

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Fire Advertising ID
  • Google Advertising Identifier
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Roku Advertising ID
  • Roku Publisher ID

User Attributes

Attribute Name Description
leanplum_experiment_ids Array of IDs for experiments this user is a part of
leanplum_experiment_descriptions Array of descriptors for experiments this user is a part of

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