Integrations
Mailchimp provides an email marketing services platform. Features include campaign design, tracking, segmentation and audience management.
In order to activate mParticle’s audience integration with Mailchimp you must:
Mailchimp supports only the email identity type.
Any available user attributes will be forwarded as Merge Tags.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| API Key | string |
Your Mailchimp API Key which can be found at http://kb.mailchimp.com/article/where-can-i-find-my-api-key. | |
| Email Type | string |
HTML | This settings defines whether users in this audience will receive text or HTML emails. |
| Double Opt-in | bool |
True | If enabled, newly-added users will receive an email asking them to confirm their subscription to the Mailchimp audience. Otherwise, users will be automatically subscribed to the audience at the same time that they are added to the audience. |
| Delete on Subscription End | bool |
True | If enabled, users will be deleted from the Mailchimp audience when the mParticle audience subscription expires. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Audience ID | string |
The Mailchimp Audience ID that will be used to represent this audience in Mailchimp. |
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