Mailchimp provides an email marketing services platform. Features include campaign design, tracking, segmentation and audience management.


In order to activate mParticle’s audience integration with Mailchimp you must:

  1. Provide your Mailchimp API Key.
  2. Create a Mailchimp Audience.
  3. Provide the Mailchimp Audience ID.

Supported User Identities

Mailchimp supports only the email identity type.

User Attribute Forwarding

Any available user attributes will be forwarded as Merge Tags.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Your Mailchimp API Key which can be found at
Email Type string HTML This settings defines whether users in this audience will receive text or HTML emails.
Double Opt-in bool True If enabled, newly-added users will receive an email asking them to confirm their subscription to the Mailchimp audience. Otherwise, users will be automatically subscribed to the audience at the same time that they are added to the audience.
Delete on Subscription End bool True If enabled, users will be deleted from the Mailchimp audience when the mParticle audience subscription expires.

Connection Settings

Setting Name Data Type Default Value Description
Audience ID string The Mailchimp Audience ID that will be used to represent this audience in Mailchimp.

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