Audience

Mailchimp provides an email marketing services platform. Features include campaign design, tracking, segmentation and audience management.

Prerequisites

In order to activate mParticle’s audience integration with Mailchimp you must:

1. Provide your Mailchimp API Key.
2. Create a Mailchimp Audience.
3. Provide the Mailchimp Audience ID.

Supported User Identities

Mailchimp supports only the email identity type.

User Attribute Forwarding

Any available user attributes will be forwarded as Merge Tags.

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Your Mailchimp API Key which can be found at http://kb.mailchimp.com/article/where-can-i-find-my-api-key.
Email Type	string	HTML	This settings defines whether users in this audience will receive text or HTML emails.
Double Opt-in	bool	True	If enabled, newly-added users will receive an email asking them to confirm their subscription to the Mailchimp audience. Otherwise, users will be automatically subscribed to the audience at the same time that they are added to the audience.
Delete on Subscription End	bool	True	If enabled, users will be deleted from the Mailchimp audience when the mParticle audience subscription expires.

Connection Settings

Setting Name	Data Type	Default Value	Description
Audience ID	string		The Mailchimp Audience ID that will be used to represent this audience in Mailchimp.