Event

Mailchimp provides an email marketing services platform. Features include campaign design, tracking, segmentation and audience management.

Supported Features

• Email Marketing Campaign Design Campaign Tracking
• Audience Forwarding

mParticle supports two “flavors” of integration with Mailchimp:

1. Forwarding of audiences created with mParticle’s Audience Manager to Mailchimp, for email marketing purposes. This integration can be activated from Audience Manager. For further details, please see the Audience Integration topic
2. Forwarding of all your apps’ users to an “all-users” Mailchimp audience, for further analysis, segmentation, and email campaign targeting in Mailchimp. This functionality is the focus of this section.

Prerequisites

In order to activate mParticle’s audience integration with Mailchimp you must:

1. Provide your Mailchimp API Key.
2. Create a Mailchimp Audience.
3. Provide the Mailchimp Audience ID.

mParticle to Mailchimp User Attribute Mapping

The following mParticle user attributes will be mapped to corresponding Mailchimp attributes:

mParticle Attribute	Mailchimp Tag
$FirstName	FNAME
$LastName	LNAME

If you would like to send other user attributes to the “all-users” audience, you can add additional fields to your audience by following these Mailchimp instructions.

The following mParticle user attributes will be mapped to corresponding Mailchimp Tags:

mParticle Attribute	Mailchimp Tag
$Gender	GENDER
$Age	AGE
$Country	COUNTRY
$Zip	ZIP
$City	CITY
$State	STATE
$Address	ADDRESS
$Mobile	MOBILE

All other User Attributes will be mapped using the name of the User Attribute. For example, if you have a user attribute “Status”, create a Mailchimp “Status” field with a tag of “STATUS”.

You can setup User Attribute filters to control which attributes are sent to Mailchimp.

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Your Mailchimp API Key which can be found at http://kb.mailchimp.com/article/where-can-i-find-my-api-key

Connection Settings

Setting Name	Data Type	Default Value	Platform	Description
Delete on Unsubscribe	bool	False	All	If enabled, mParticle will automatically delete users from your audience when they unsubscribe.
Double Opt-In	bool	True	All	If enabled, newly-added users will receive an email asking them to confirm their subscription to the Mailchimp audience. Otherwise, users will be automatically subscribed to the audience at the same time that they are added to the audience.
Email Type	string	html	All	This setting defines whether users in this audience will receive plaintext or HTML emails. The default value is HTML.
Audience ID	string		All	The Mailchimp Audience ID that we will use to represent this audience in Mailchimp.