Integrations
MailChimp provides an email marketing services platform. Features include campaign design, tracking, segmentation and list management.
mParticle supports two “flavors” of integration with MailChimp:
In order to activate mParticle’s integration with MailChimp, you will need a copy of your MailChimp API key from MailChimp’s dashboard. If you’re not sure what this is, or where to find it, please see MailChimp’s documentation of API keys.
In order to activate mParticle’s “all-users” integration with MailChimp, you must create a MailChimp List that is dedicated to this purpose. You will also need the List ID of the dedicated list as it is required to setup the configuration. If you’re not sure where to find your list ID, please follow these instructions:
The following mParticle user attributes will be mapped to corresponding MailChimp attributes:
mParticle Attribute | MailChimp Tag |
---|---|
$FirstName | FNAME |
$LastName | LNAME |
If you would like to send other user attributes to the “all-users” list, you can add additional fields to your list by following these MailChimp instructions
The following mParticle user attributes will be mapped to corresponding MailChimp Tags:
mParticle Attribute | MailChimp Tag |
---|---|
$Gender | GENDER |
$Age | AGE |
$Country | COUNTRY |
$Zip | ZIP |
$City | CITY |
$State | STATE |
$Address | ADDRESS |
$Mobile | MOBILE |
All other User Attributes will be mapped using the name of the User Attribute. For example, if you have a user attribute “Status”, create a MailChimp “Status” field with a tag of “STATUS”.
You can setup User Attribute filters to control which attributes are sent to MailChimp.
Setting Name | Data Type | Default Value | Description |
---|---|---|---|
API Key | string |
Your MailChimp API Key which can be found at http://kb.mailchimp.com/article/where-can-i-find-my-api-key |
Setting Name | Data Type | Default Value | Platform | Description |
---|---|---|---|---|
Delete on Unsubscribe | bool |
False | All | If enabled, mParticle will automatically delete users from your list when they unsubscribe. |
Double Opt-In | bool |
True | All | If enabled, newly-added users will receive an email asking them to confirm their subscription to the MailChimp list that corresponds to this segment. Otherwise, users will be automatically subscribed to this list at the same time that they are added to the segment. |
Email Type | string |
html | All | This setting defines whether users in this segment will receive plaintext or HTML emails. The default value is HTML. |
List ID | string |
All | The MailChimp List ID that we will use to represent this segment in MailChimp. |
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