Mailchimp provides an email marketing platform. Features include campaign design, tracking, segmentation and list management.
In order to configure the mParticle Webhook for Mailchimp, Manager user level or higher is required.
The following types of data can be configured to be sent from Mailchimp to mParticle:
Mailchimp events are mapped as follows:
|Mailchimp Field||mParticle Mapping|
|type||Event Type = Custom Event, Custom Event Type = Other, Event Name =
Event Type = User Identity Change Event, when type is upemail
|data[email]||Email User Identity|
|data[old_email]||Email User Identity, used when the type is upemail|
|data[new_email]||Email User Identity, used when the type is upemail|
|data[ip_opt]||Client IP Address|
|data[merges][fname]||Reserved User Attribute First Name|
|data[merges][lname]||Reserved User Attribute Last Name|
Configure the Mailchimp Input:
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