AMP SDK
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IDSync
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Logger
Preventing Blocked HTTP Traffic with CNAME
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Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
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Direct URL Routing FAQ
Web
Android
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Workspace Switching
Initialization
Configuration
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User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
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Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
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Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Alexa
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
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Data Points
Feeds
Field Transformations
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Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
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Python SDK
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Introduction
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Compose ID
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Migrate from Segment to mParticle
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Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Overview
Overview
User Profiles
Overview
Create and Manage Group Definitions
Calculated Attributes Overview
Using Calculated Attributes
Create with AI Assistance
Calculated Attributes Reference
What are predictive attributes?
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Usage and Billing Report
Observability Overview
Observability User Guide
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Analytics Free Trial
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Usage metering for value-based pricing (VBP)
Audiences Overview
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Predictive Audiences Overview
Using Predictive Audiences
IDSync Overview
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Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
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Best Match Strategy
Aliasing
Introduction
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UTM Guide
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Group By
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Data Dictionary
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Apply All for Filter Where Clauses
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Understanding the Screen View Event
User Aliasing
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CSV File Reference
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Introduction
Introduction
Introduction
Rudderstack
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AWS Kinesis (Snowplow)
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Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Feed
Event
Audience
Cookie Sync
Server-to-Server Events
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Audience
Audience
Event
Audience
Feed
Event
Event
Audience
Event
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Event
Event
Event
Audience
Event
Feed
Event
Event
Event
Event
Audience
Event
Event
Event
Feed
Event
Event
Audience
Event
Feed
Event
Event
Custom Feed
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Audience
Audience
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Event
Audience
Audience
Event
Event
Event
Event
Event
Audience
Audience
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Event
Event
Audience
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Event
Event
Event
Event
Event
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Feed
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Event
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Event
Event
Audience
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Event
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Event
Audience
Event
Audience
Event
Audience
Audience
Event
Audience
Audience
Event
Audience
Event
Event
Event
Event
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Event
Event
Event
Event
Event
Feed
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Event
Event
Event
Event
Event
Event
Event
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Event
Event
Event
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Event
Event
Event
Event
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Event
Event
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Event
Audience
Event
Audience
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Event
Event
Event
Event
Audience
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Cookie Sync
Audience
Audience
Feed
Event
Salesforce Marketing Cloud - A platform that enables marketers to provide engaging and personalized customer experiences through automation of timely and relevant messages across e-mail, mobile and social at massive scale.
In order to enable mParticle’s integration with Salesforce Marketing Cloud, you will need to a Salesforce Marketing Cloud account and an App Center account with Salesforce Marketing Cloud enabled for API Integration, and have created an API Integration Application Type app to obtain your credentials (Client ID, Client Secret) for mParticle configuration.
The mParticle integration with Salesforce Marketing Cloud uses the Subscriber data extension to store audience data, so you will need to have the Subscriber data extension set up in your Marketing Cloud app. See the following Salesforce documentation for assistance.
mParticle will create a Data Extension table in Salesforce for each audience you forward. You can find your audiences directly under Data Extensions in the Salesforce Marketing Cloud dashboard. Data extensions will be named based on the Audience Name, or the External Audience Name if one is set. Each record in the data extension table will have the following attributes
| Salesforce Attribute Name | Notes |
|---|---|
| Subscriber Key | mParticle forwards Customer ID, Email, mParticle ID, or Other depending on which you nominate as the ‘Subscriber Key’ in the Connection Settings. |
| TimeStamp | UTC Timestamp for the last update of the record. |
| MPAUDIENCEMEMBERSHIPSTATUS | A boolean value that determines whether the user is a member of the audience. |
| IDFA | Apple Advertising ID |
| IDFV | Apple Vendor ID |
| GAID | Google Advertising ID |
| Android ID | Android Vendor ID |
You can optionally forward additional subscriber data to Salesforce, stored in a separate Data Extension. To do this, you must create the extension in Salesforce in advance and provide the key under Subscriber Data Extension Key in the Connection Settings. You will also need to create fields in the Subscriber Data Extension for each user attribute you want stored in Salesforce.
Users must have your selected Subscriber Key identity for data to be forwarded to Salesforce. For example, if you choose ‘Customer ID’, and your users do not have a Customer ID, no data will be sent to Salesforce.
All user attribute names that contain special characters will have those characters replaced by - instead. The values of those attributes are unmodified. For example, if you have an attribute named “user.favorite_color”, it will be transformed to be “user-favorite-color”.
The Salesforce Marketing Cloud Audience Integration uses Bulk Forwarding. Bulk Forwarding means that, instead of uploading updates to an audience in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain number of updates are waiting to be sent.
By default, mParticle uploads to Salesforce Marketing Cloud whenever at least one of the following conditions is met:
Upload frequency can sometimes be adjusted. Reach out to your mParticle Customer Success Manager if you need to discuss upload frequency.
| Setting Name | Data Type | Description |
|---|---|---|
| Client ID | string |
Your Client ID from Salesforce Marketing Cloud App Center |
| Client Secret | string |
Your Client Secret from Salesforce Marketing Cloud App Center |
| Client Subdomain | string |
The subdomain, part of your Authentication Base URI. For example if your Authentication Base URI is https://mc5jy4nwsrslmfnb4c274lnhns2m.auth.marketingcloudapis.com, then your Client Subdomain is mc5jy4nwsrslmfnb4c274lnhns2m. |
| Setting Name | Data Type | Default Value | Description | |
|---|---|---|---|---|
| Subscriber Data Extension Key | string |
External key of the subscriber data extension for storing user attributes | ||
| Subscriber Key | string |
customerId | Subscriber Key |