Salesforce Marketing Cloud is a platform that enables marketers to provide engaging and personalized customer experiences through automation of timely and relevant messages across e-mail, mobile and social at massive scale.
To enable this feed, you will need to create SFTP credentials and perform separate configuration in mParticle and Salesforce.
To configure the feed, you will need to create SFTP credentials. These same credentials will be used for all feeds you have set up across your organization account. Any password changes must be coordinated with mParticle.
Create a password and encrypt credentials:
Create a password. To be accepted, your password must be at least 16 characters in length and contain at least one of each of the following:
Share the encrypted file with mParticle. mParticle will notify you when the setup is complete.
From the Admin dashboard of your Salesforce account, select Data Management > File Locations. And create a new location. Set the following parameters:
sftp.mparticle.com/<path>- using the
Pathyou copied from the mParticle dashboard.
Hostnameyou copied from the mParticle.
Follow Salesforce’s instructions to create a Data Extract. As you create the activity set the following parameters:
Tracking Extractfor the Extract Type
UTF-8for Character Encoding
[Comma]for Column Delimiter
The following Extract Types can be configured to be forwarded to mParticle. Events will be mapped as follows:
|Extract Type||Event Name|
|Bounces||Email Tracking - Bounces|
|ClickImpressions||Email Tracking - Click Impressions|
|Clicks||Email Tracking - Clicks|
|Conversions||Email Tracking - Conversions|
|NotSent||Email Tracking - Not Sent|
|Opens||Email Tracking - Opens|
|Sent||Email Tracking - Sent|
|SentImpression||Email Tracking - Sent Impression|
|StatusChanges||Email Tracking - Subscriber Status Change|
|Surveys||Email Tracking - Surveys|
|Unsubs||Email Tracking - Unsubscription|
Events are mapped as follows:
|Salesforce Field||mParticle Mapping|
|SubscriberKey||mParticle will map to the user identity type specified in the Subscriber Key configuration.|
|EmailAddress||mParticle will map to the “email” user identity type.|
|EventType||Custom Event Attribute named “Extract Type”|
|Setting Name||Data Type||Default Value||Description|
||Customer ID||The Primary Key in the Data Extension used to store subscriber information which indicates the Subscriber Key.|
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