Yahoo (formerly Verizon Media)

Cookie Sync

Yahoo (formerly Verizon Media) is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive meaningful connections across advertising, search, and media.

Cookie Sync integrations allow mParticle to communicate with a partner to link an mParticle ID to the partner ID. The partner ID is then added to the user profile and can be used for Audience integrations.

Since they use web cookies to identify users, Cookie Sync integrations can only be connected to Javascript Web platform inputs.

You can find Cookie Sync integrations in the Directory by selecting Configuration Type: Cookie Sync. Your current Cookie Sync outputs can be viewed at Setup > Outputs on the Cookie Sync Configurations tab.

You can connect your Web input to a Cookie Sync configuration in the Connections screen, just like an Event configuration. No configuration settings are required.

Connecting your Web input to Yahoo Cookie Sync output allows mParticle to capture the Yahoo User ID for your web users, where available.

mParticle only performs a sync for a given mParticle ID if a sync has not already been performed in the previous 7 days.

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