If you’ve followed our guide this far, you have a firm grounding in the basics of mParticle. Now you’re ready to use some of our advanced and premium features to transform, enrich and enhance your data. Here are a few suggestions for where you might want to explore next.
This guide has already covered collecting identities, such as email addresses, for your users. mParticle’s IDSync feature gives you a lot of control over how you identify and track your users over time, and selecting an Identity Strategy is one of the most important decisions you need to make when implementing mParticle. Read our full IDSync guide for more.
For most mParticle clients, the primary sources of data are native and web apps, instrumented with the mParticle SDK, but you can also use mParticle to leverage other sources of data to build a more complete picture of your users:
One of the core benefits of mParticle is the ability to capture data once and forward it to multiple outputs. However, you probably don’t want to send all your data to every output. mParticle provides you with a full set of tools to filter and transform your data. Use these tools to control the flow of Personally Identifiable Information (PII), to customize the data you send to each output and to control your costs.
If you have users in the European Union, you may have obligations as a Data Controller under the General Data Processing Regulation. mParticle provides tools, available as premium features, to help you manage two aspects of GDPR compliance:
Part of the purpose of mParticle is to allow you to maximize leverage of your data without compromising performance. In order to protect the performance of both your app and the mParticle dashboard, we impose certain limits on the data you can send. If you’re a dashboard user, you can read a brief summary of the default limits, here. If you need the full picture, you can read our detailed guide.
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