Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Custom Access Roles API
Data Planning API
Group Identity API Reference
Calculated Attributes Seeding API
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Direct URL Routing FAQ
Web
Android
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Cordova Plugin
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Export Results from a Funnel
Explore Users from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Organize Dashboards
Dashboard Filters
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
The purpose of this guide is to walk you through the basic steps of setting up mParticle in your app, unlocking core functionality, and troubleshooting common issues. Along the way, you’ll cover some important concepts you need to understand to be successful with mParticle.
This is not a complete guide to all of mParticle’s features and capabilities. If you already know your way around mParticle and you’re looking for in-depth docs, head to our Developers or Guides sections.
The tutorials in this guide follow the process of setting up mParticle in the mPTravel app: a mobile and web app that sells luxury travel packages to its users.
Later on in this guide, you’ll learn about sending data from mParticle to some of our many integration partners. As examples, the tutorials use services which are simple to set up and verify, and which offer a free account tier, so that you will be able follow the examples exactly if you wish. However, mParticle is agnostic about which integrations you choose and you can follow the same basic steps from this guide to implement any of our integrations.
One of the key functions of mParticle is to receive your data from wherever it originates, and send it wherever it needs to go. The sources of your data are inputs and the service or app where it is forwarded are outputs. A connection is a combination of an input and output.
Inputs include:
To get started with mParticle, you need some data, which means you need to create at least one input.
The first thing you need to do is to to create a set of access credentials that will allow a client-side SDK or a server-side application to forward data to this workspace.
mParticle labels the credentials you create for an integration the key and secret, but they are not exactly like an API key and secret, since you embed these credentials in the app. However, this is not the security risk that exposing API credentials would be:
Most anonymous client-server architectures, including Adobe, Braze, Firebase, Google Analytics, and Segment don’t have per-session or per-instance credentials, nor does mParticle.
You need a developer to help you install and initialize an SDK. See the Getting Started guides for the iOS, Android or Javascript SDKs to get set up before continuing.
For the iOS, Android, tvOS, and Web platforms, some advanced configuration settings are available. To change these settings, navigate to Setup > Inputs in the left column and select either iOS, Android, tvOS, or Web from the list of platforms.
Expand the Advanced Settings by clicking the + icon.
iOS, Android, and tvOS (Apple TV) devices allow users to limit the collection of advertising IDs. Advertising IDs are unique identifiers you may use to associate event and user data with a specific device. For both iOS and Android devices, if a user has not provided explicit consent to share their device’s advertising ID, then the value of that ID is set to an all-zero value.
By checking Restrict Device ID by Limit Ad Tracking, mParticle will not collect advertising IDs from users who have enabled the Limit Ad Tracking setting on their device.
Remember, mParticle will collect advertising IDs for both iOS and Android devices, regardless of whether or not a user has enabled the Limit Ad Tracking setting on their device. However, the IDs collected from users who have opted out will be all-zero values.
Following are descriptions of Apple and Google’s policies for device advertising IDs:
After the release of iOS 14.5, Apple introduced the App Tracking Transparency (ATT) framework, which requires app developers to request users’ explicit consent to share their advertising IDs. If a user of your app has not provided this consent, Apple’s advertising ID (IDFA) will be set to all an all-zero value: 00000000-0000-0000-0000-000000000000
. Read more about Apple advertising identifiers in their documentation.
For more information about the ATT framework, visit the iOS 14 Guide.
Google allows Android users to opt out from sharing their devices’ advertising IDs. Similar to Apple’s policy, Google will set a user’s advertising ID (GAID or AAID) to an all-zero value if that user has opted out from sharing their ID. Read more about Google’s advertising identifiers in their documentation.
The Web SDK can collect integration-specific identifiers to enrich the user data forwarded to your connected outputs.
When Collect Integration-Specific Identifiers is checked, these integration-specific identifiers are collected and used to enrich your user data to help optimize the match rate of your audiences in downstream tools. Currently, these identifiers include Facebook’s fbc
and fbp
fields.
If you don’t see data appearing in the Live Stream within the first few minutes after opening a development build:
Congratulations, you have created a working data input. Now it’s time to start capturing some data.
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