mParticle is a customer data platform that makes it easy to collect and organize data before sending it to product analytics, A/B testing, marketing automation, and data warehouse tools.
mParticle provides several SDKs and APIs allowing you to collect data from a variety of sources, like a mobile app, web app, or data feeds from other SaaS providers.
You can collect two types of data with mParticle:
To demonstrate how mParticle works, you will learn how to track basic event data like page views and product purchases in a mobile app using the mParticle iOS SDK. Then, you will learn how to send that data to a webhook. You will also learn how to manage your data quality by creating a data plan.
mParticle provides thirteen SDKs for specific platforms like web, iOS, and Android, in addition to several APIs. mParticle also provides over 250 integrations with data warehouse, analytics, and marketing automation tools.
To keep your first steps with mParticle quick and easy, this tutorial uses the iOS SDK and a sample ecommerce app called The Higgs Shop.
mParticle’s iOS SDK supports both mobile iOS and tvOS devices.
By initializing the iOS SDK in your app, you gain access to useful methods you can call in your app’s code to send events and user data to mParticle.
In order to begin sending data from your app to mParticle, you need access to an mParticle account and an API key.
This tutorial demonstrates how mParticle works using The Higgs Shop, a sample iOS application written in the Swift programming language.
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