Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
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Warehouse Sync SQL Reference
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ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
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Group Identity API Reference
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Events API
mParticle JSON Schema Reference
IDSync
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Web
Android
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Initialization
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Kits
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API Reference
Upgrade to Version 7
Getting Started
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Getting Started
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Event Tracking
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Initialization
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API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
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Alexa
Node SDK
Go SDK
Python SDK
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Java SDK
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
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Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
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Query Builder Overview
Modify Filters With And/Or Clauses
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Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
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Calculator
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Getting Started with Funnels
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Interpreting a Funnel Analysis
Group By
Filters
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Analyze as Cohort from Funnel
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Manage Analyses in Dashboards
Dashboards––Getting Started
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The Demo Environment
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Compare Conversion Across Acquisition Sources
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User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
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Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
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Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
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Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
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Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
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Feeds
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Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 (Snowplow Schema)
AWS S3 Integration (Define Your Own Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
The mParticle platform supports many different types of “events,” and the web SDK is a stateful HTTP client for the mParticle Events API. The SDK maintains a current user state (as mentioned in the IDSync and user guides)
The web SDK will queue uploads until the first MPID has been resolved via IDSync, otherwise all uploads are performed immediately on invocation of an API such as logEvent(). When the SDK performs an upload it does so as an XHR HTTP POST containing:
Please see the events API reference for more information on the schema of mParticle uploads.
An “event” can represent almost any form of activity on your site. Some events are collected automatically by the SDK whereas others must be collected manually.
The following events are collected automatically by the web SDK without needing to write any code:
The following are a subset of the events that must be instrumented manually on your site:
It’s important to use the appropriate event type to track each activity in your app, since event types drive the behavior of mParticle’s integrations. For example, a particular integration might increment the revenue associated with a user in response to a purchase-type event. When you record a purchase as an mParticle “commerce” event, mParticle knows to trigger the partner’s respective revenue APIs. When you record the purchase as a custom event, a record of the purchase may still be forwarded, but the revenue associated with a user may not be incremented, since mParticle will not identify the event as a purchase.
The remainder of this page is concerned only with custom events.
A basic custom event contains:
Custom events are just one type of mParticle event and can themselves be further categorized with a “custom event type.” In most cases, custom event types do not affect how custom events are forwarded to integration partners and the same mapping will be applied across all custom events. However, they can be a useful way to organize your data if you collect a lot of events. For example, data filters in the mParticle dashboard organize custom events by type, allowing you to manage events of the same type in bulk.
EventType = {
Navigation: 1,
Location: 2,
Search: 3,
Transaction: 4,
UserContent: 5,
UserPreference: 6,
Social: 7,
Other: 8
}You can quickly log a simple event as follows:
mParticle.logEvent(
'Video Watched',
mParticle.EventType.Navigation,
{'category':'Destination Intro','title':'Paris'}
);Custom flags are used to send partner-specific data points:
Reference the guide for each integration and ask your solutions consultant to see if you need custom flags.
mParticle.logEvent(
'Set Category',
mParticle.EventType.UserPreference,
{},
{'Google.Category': 'Music'}
);If you have a high-volume event that you would like to forward to kits but exclude from uploading to mParticle, set the Boolean flag shouldUploadEvent per event.
logCommerceEvent.mParticle.logEvent(
'Set Interest',
mParticle.EventType.UserPreference,
{},
{},
{shouldUploadEvent: false}
);Was this page helpful?