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CleverTap is a modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap helps consumer brands retain their users for life. Over 8,000 global brands, including Star, Sony, Vodafone, Domino’s, DC Comics, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps. With this integration, you can ingest event data from CleverTap into mParticle for further analysis.

Enable the Integrations

1. Set up a CleverTap feed in mParticle to generate API key/secret values.
2. In the CleverTap UI, enter your API credentials under Settings > Partner > mParticle Export.
3. Create Export and select Events or User properties to export to mParticle.

You can read CleverTap’s documentation here.

Supported Identities

User Identities

• Customer ID
• Email Address

Supported Event Types

CleverTap hosts their event documentation here.

CleverTap will send the following events to mParticle as Custom Events of type Other. Details on the events sent by CleverTap and the possible attributes within those events can be found below.

Event	Description	Event Attributes
App Launched	This event is raised every time a user launches the application.	CT Network Carrier, CT Source, CT Bluetooth Version, Keyword, CT SDK Version, CT Bluetooth Enabled, CT OS Version, CT Network Type, Model, CT Longitude, CT Latitude, CT Connected To WiFi, CT Session Id, CT App Version
Notification Sent	This event is raised when a campaign message is sent to a user.	Campaign ID, Campaign name
App Version Changed	This event is raised when a user upgrades to a new version of the application.	CT App Version, CT App Version Prev, CT Latitude, CT Longitude, CT Source
A/B Experiment Stopped	Event raised when A/B experiment is stopped.	ct_source, stickiness, mutually_exclusive, variant, variant_id, version, experiment_id
A/B Experiment Rolled Out	Event raised when experiment is sent to user.	Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive
A/B Experiment Disqualified	Event raised when a user is disqualified from an experiment.	Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive
A/B Experiment Rendered	Event raised when an experiment is rendered to a user.	Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive
Channel Unsubscribed	Event raised when user unsubscribes from any groups in email.	Variant, Resubscribed, Group, Type, Campaign id, Subscription Type, Identity, Reason, Campaign type
State Transitioned	Event raised for lifecycle optimizer when user transitions from one stage to another.	Destination, Type, Model, Source
Session Concluded	Event raised when user session is completed	Session Length, Session Id
Custom Control Group	Event raised when campaign is activated with a control group.	CT Source, wzrk_id, wzrk_pivot, Campaign id, Campaign name, Campaign type
System Control Group	Event raised when campaign is activated with a control group.	CT Source, wzrk_id, wzrk_pivot, Campaign id, Campaign name, Campaign type
Custom & Journey Control Group (Journeys)	Event raised when a Journey Campaign is activated with a control group.	Journey id, Journey name
System Control Group (Journeys)	Event raised when a Journey Campaign is activated with a control group.	Journey id, Journey name

CleverTap will send the following events to mParticle as Custom Events of type Attribution. Details on the events sent by CleverTap and the possible attributes within those events can be found below.

Event	Description	Event Attributes
App Installed	Event tracked when a user installs the application.	ct_app_version, CT Source, ct_latitude, ct_longitude
Notification Viewed	Event tracked when a user views an email, in-app notification, or a web notification sent via CleverTap.	wzrk_acts, wzrk_cts, wzrk_sound, wzrk_c2a, wzrk_pid, wzrk_acct_id, wzrk_pivot, wzrk_cid, wzrk_dl, wzrk_bi, wzrk_bc, wzrk_rnv, wzrk_pn, wzrk_id, wzrk_ttl, wzrk_animated, wzrk_bp, User Agent, browser, Campaign type, Campaign id, Campaign name, Client Name, CT Source, CT Session Id, CT Latitude, CT Longitude, CT App Version
Notification Clicked	Event tracked when a user clicks on a marketing campaign sent via CleverTap.	wzrk_animated, wzrk_bc, wzrk_bi, wzrk_bp, wzrk_c2a, wzrk_cid, wzrk_acct_id, wzrk_ck, wzrk_cts, wzrk_dl, wzrk_dt, wzrk_pid, wzrk_pivot, wzrk_pn, wzrk_push_amp, wzrk_rnv, wzrk_sound, wzrk_ttl, wzrk_ttl_s, Install, Campaign id, Campaign type, CT Latitude, CT App Version, CT Longitude
Push Impressions	Event tracked when a push notification sent from CleverTap is delivered to a user’s device.	wzrk_acts, wzrk_cts, wzrk_sound, wzrk_c2a, wzrk_pid, wzrk_acct_id, wzrk_pivot, wzrk_cid, wzrk_dl, wzrk_bi, wzrk_bc, wzrk_rnv, wzrk_pn, wzrk_id, wzrk_ttl, wzrk_animated, wzrk_bp, User Agent, browser, Campaign type, Campaign id, Campaign name, Client Name, CT Source, CT Session Id, CT Latitude, CT Longitude, CT App Version
Webhook Delivered	Event tracked when a webhook campaign is delivered successfully.	ContentName, CT Source, ct_app_version, ct_latitude, all_identities, ct_longitude, session_props, session_source, Campaign Id, mp_processing_time_ms, ts

CleverTap will send the following events to mParticle as Events of type Uninstall. Details on the events sent by CleverTap and the possible attributes within those events can be found below.

Event	Description	Event Attributes
App Uninstalled	Event recorded when a user uninstalls the application.	CT Source, clevertapId, token, source

CleverTap will send the following events to mParticle as Custom Events of type Navigation. Full details on the events sent by CleverTap and the possible attributes within those events can be found below.

Event	Description	Event Attributes
UTM Visited	Event tracked when a user clicks on a link from a marketing campaign with a defined UTM parameter.	session_props, session_source, session_props, utm_campaign, session_props, utm_medium, session_props, utm_source, Campaign id, CT Latitude, CT Longitude, CT App Version

CleverTap will send the following events to mParticle as Custom Events of type User_Content. Details on the events sent by CleverTap and the possible attributes within those events can be found below.

Event	Description	Event Attributes
Notification Replied	Event raised when the user replies (raised only for WhatsApp).	CT Source, wzrk_id, Campaign id, Campaign type, Campaign Name
Reply Sent	Event raised when an agent (CleverTap user) replies to a message from the end user.	CT Source, Campaign id, Campaign type

CleverTap will send the following events to mParticle as Custom Events of type Location. Details on the events sent by CleverTap and the possible attributes within those events can be found below

Event	Description	Event Attributes
GeoCluster Entered	Event raised when the user enters a Geo cluster.	ct_source, network_carrier, longitude, latitude, os_version, application_version, ct_sdk_version, geofence_id, cluster_name, cluster_id, ct_connected_to_wifi
GeoCluster Exited	Event raised when the user exits a Geo cluster.	ct_source, network_carrier, longitude, latitude, os_version, application_version, ct_sdk_version, geofence_id, cluster_name, cluster_id, ct_connected_to_wifi

User Attributes

User Attribute	Description
ct_name	Name of user
ct_gender	Gender
ct_dob	Date of Birth
ct_photo	Photo URL [if provided by user]
ct_email_opt_in	Flag that determines if Email should be sent to user
ct_push_opt_in	Flag that determines if Push should be sent to user
ct_sms_opt_in	Flag that determines if SMS should be sent to user
ct_whatsapp_opt_in	Flag that determines if WhatsApp should be sent to user