Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Getting Started
Identity
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Data Hosting Locations
Compose ID
Glossary
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Organize Dashboards
Dashboard Filters
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
The Roku SDK allows you to use mParticle to track user activity in your Roku app.
mparticle/
directory inside the pkg:/source/
directory.mParticleBundle.crt
and mParticleCore.brs
into the newly created pkg:/source/mparticle
directory.mParticleTask.brs
and mParticleTask.xml
into your pkg:/components/
directory.The mParticle Roku SDK is compatible with both Scene Graph and legacy Roku channels - please reference the section below that applies to your environment.
The Scene Graph SDK allows for running mParticle entirely in a separate thread for better performance, upload batching, and more accurate session management. You should include a single mParticle Task in every scene in your channel.
When creating a new scene, include the mParticle credentials and options as the mparticleOptions
field of the scene’s Global Node. mParticleTask.brs
will look for this and automatically initialize mParticle for you.
sub main(args as dynamic)
screen = CreateObject("roSGScreen")
m.port = CreateObject("roMessagePort")
screen.setMessagePort(m.port)
scene = screen.CreateScene("HelloWorld")
options = {}
options.apiKey = "REPLACE WITH API KEY"
options.apiSecret = "REPLACE WITH API SECRET"
'for deeplinking analytics, pass in your startup args
options.startupArgs = args
'you can force the SDK into development or production mode,
'otherwise the SDK will use roAppInfo's IsDev() API.
options.environment = mParticleConstants().ENVIRONMENT.FORCE_PRODUCTION
'If you know the users credentials, supply them here
'otherwise the SDK will use the last known identities
identityApiRequest = {userIdentities:{}}
'Note that you must specifically use the 'userIdentities' key
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.EMAIL] = "user@example.com"
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.CUSTOMER_ID] = "123456"
'Note that you must specifically use the 'identifyRequest' key
options.identifyRequest = identityApiRequest
'REQUIRED: mParticle will look for mParticleOptions in the global node
screen.getGlobalNode().addFields({mparticleOptions: options})
screen.show()
while(true)
msg = wait(0, m.port)
msgType = type(msg)
if msgType = "roSGScreenEvent"
if msg.isScreenClosed() then return
end if
end while
end sub
See Identity for more information on the identityApiRequest
.
If you plan to use proxy tools such as Charles Proxy for testing in your development build, you may wish to disable SSL pinning. To do so, insert the following line at the end of the options section (after options.apiSecret = "REPLACE WITH API SECRET"
):
options.enablePinning = false
mParticleCore.brs
in your Scene<?xml version="1.0" encoding="utf-8" ?>
<component name="HelloWorld" extends="Scene">
...
<!-- Replace with correct path if necessary -->
<script type="text/brightscript" uri="pkg:/source/mparticle/mParticleCore.brs"/>
</component>
Once you’ve added the mParticle Task to your scene, you can use the mParticleSGBridge()
helper to make all calls to mParticle.
sub init()
'Create the mParticle Task Node
m.mParticleTask = createObject("roSGNode","mParticleTask")
'Use the mParticle task node to create an instance an mParticleSGBridge
mp = mParticleSGBridge(m.mParticleTask)
end sub
Initialize the SDK within your main
method, or as soon as possible during the startup of your channel. In addition to your mParticle credentials, you must pass a reference to the message port of your main run loop, such that mParticle can make asynchronous network requests.
Within your main run loop, inspect the source identity and pass roUrlEvent
objects to mParticle per the example below.
sub main(args as dynamic)
screen = CreateObject("roPosterScreen")
port = CreateObject("roMessagePort")
screen.SetMessagePort(port)
screen.ShowMessage("Hello mParticle!")
screen.Show()
options = {}
options.logLevel = mparticleConstants().LOG_LEVEL.DEBUG
options.apiKey = "REPLACE WITH API KEY"
options.apiSecret = "REPLACE WITH API SECRET"
options.startupArgs = args
'If you know the users credentials, supply them here
'otherwise the SDK will use the last known identities
identityApiRequest = {userIdentities:{}}
'Note that you must specifically use the 'userIdentities' key
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.EMAIL] = "user@example.com"
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.CUSTOMER_ID] = "123456"
'Note that you must specifically use the 'identifyRequest' key
options.identifyRequest = identityApiRequest
mParticleStart(options, port)
while true
msg = Wait(0, port)
if type(msg) = "roUrlEvent"
if mparticle().isMparticleEvent(msg.getSourceIdentity())
mparticle().onUrlEvent(msg)
end if
else if type(msg) = "roPosterScreenEvent"
if msg.isScreenClosed()
exit while
end if
end if
end while
screen.Close()
end sub
The above will initialize the SDK, creating an mParticle install and user session.
See Identity for more information on the identityApiRequest
.
If using the legacy Roku SDK, you can reference mParticle directly via mParticle()
anytime after you’ve called mParticleStart()
as shown above. With Scene Graph, you must send messages to the mParticle Task thread over the mParticleSGBridge
. mParticleSGBridge
provides an API that mirrors the direct mParticle API, and will generate messages for you:
'For legacy SDK channels
mp = mparticle()
'For Scene Graph channels
mp = mParticleSGBridge(m.mParticleTask)
'The event APIs are the same for both Legacy and Scene Graph
mp.logEvent("hello world!")
All integrations in mParticle can be configured either for development data, production data, or both. The mParticle Roku SDK will automatically detect at runtime whether a channel is a debug channel, and if so will mark data as development data. You may also override this (as well as other settings) via the options associative array referenced in the snippets above. See the DEFAULT_OPTIONS
object within mParticleCore.brs
for the complete list of customizable settings.
'generally unnecessary to set either of these, as the SDK will detect automatically
options.environment = mparticleConstants().ENVIRONMENT.FORCE_PRODUCTION
options.environment = mparticleConstants().ENVIRONMENT.FORCE_DEVELOPMENT
Custom Events represent specific actions that a user has taken in your channel. At minimum they require a name, but can also be associated a type, and a free-form dictionary of key/value pairs:
' defaults to CUSTOM_EVENT_TYPE.OTHER and no custom attributes
mp.logEvent("example")
' or you can specify the custom event type and any custom attributes
customAttributes = {"example custom attribute" : "example custom attribute value"}
mp.logEvent("hello world!", mparticleConstants().CUSTOM_EVENT_TYPE.NAVIGATION, customAttributes)
Screen events are a special case of event specifically designed to represent the viewing of a screen. Several mParticle integrations support special functionality (e.g. funnel analysis) based on screen events.
mp.logScreenEvent("hello screen!")
The CommerceEvent
is central to mParticle’s eCommerce measurement. CommerceEvents
can contain many data points but it’s important to understand that there are 3 core variations:
The SDK provides a series of helpers and builders to create CommerceEvents
. One of the simplest and most common scenarios would be to log a PURCHASE
product action event:
mpConstants = mparticleConstants()
product = mpConstants.Product.build("foo-product-sku", "foo-product-name", 123.45)
productAction = mpConstants.ProductAction.build(actionApi.ACTION_TYPE.PURCHASE, 123.45, [product])
mp.logCommerceEvent(productAction)
Occasionally certain integrations will require data that can only be provided client side. The ‘setIntegrationAttribute’ method allows clients to provide this data.
' This code would set the "app_instance_id" for integration 160 which is our Integration ID for Google Analytics 4
mp.setIntegrationAttribute("160", "app_instance_id", "your_app_instance_id")
To help you get started, we’ve created a sample channel for both Legacy and Scene Graph.
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