Audience

InMarket leverages 100% first-party SDK-based location data and exclusive consumer survey and purchase/receipt data to engage your ideal consumer that outperform industry benchmarks and drive results.

Prerequisites

1. Obtain an InMarket API Key from your InMarket account manager.
2. Using this credential, configure the InMarket integration via mParticle’s integrations directory.

Supported Identities

User Identities

• Customer ID

Device Identities

• Android Device ID
• Apple IDFA
• Apple IDFV

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Please reach out to your InMarket Account Manager to get your API Key.

Connection Settings

Setting Name	Data Type	Default Value	Description
Configure User Attribute Forwarding	bool	False	If enabled, you can configure user attributes to share for this audience connection.