Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Key Management
Platform API Overview
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Calculated Attributes
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Warehouse Sync API Overview
Warehouse Sync API Tutorial
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Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Audit Logs API
Calculated Attributes Seeding API
Bulk Profile Deletion API Reference
Custom Access Roles API
Household Reach API Reference
Data Planning API
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
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Android
iOS
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Kits
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iOS 14 Guide
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API Reference
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Getting Started
Identity
Getting Started
Identity
Upload Frequency
Getting Started
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Initialize the SDK
Event Tracking
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Location Tracking
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Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
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Linting Data Plans
API Reference
Upgrade to Version 3 of the SDK
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
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Compose ID
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Migrate from Segment to mParticle
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Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Composable Audiences Overview
User Guide Overview
Warehouse Setup Overview
Audience Setup
Frequently Asked Questions
Overview
Overview
User Profiles
Household Reach
Calculated Attributes Overview
Using Calculated Attributes
Create with AI Assistance
Calculated Attributes Reference
Predictions Overview
What's Changed in the New Predictions UI
View and Manage Predictions
Future Behavior Predictions Overview
Create Future Behavior Prediction
Manage Future Behavior Predictions
Create an Audience with Future Behavior Predictions
Identity Dashboard
Identity Logs
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
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Observability User Guide
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IDSync Overview
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Aliasing
Audiences Overview
Create an Audience
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Inclusive & Exclusive Audiences Overview
Using Logic Blocks in Audiences
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Inclusive & Exclusive Audiences FAQ
Audience Expansion
Predictive Audiences Overview
Using Predictive Audiences
Overview
Explore Your Data
Build Audiences
Create Predictions
Data and Privacy
mParticle Agent FAQ
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UTM Guide
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For Clauses
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Filters
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Data Dictionary
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Cross-tool Compatibility
Apply All for Filter Where Clauses
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User Aliasing
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Import Data with CSV Files
CSV File Reference
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Video Index
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Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
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BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Audience
Audience
Event
Feed
Cookie Sync
Platform SDK Events
Server-to-Server Events
Audience
Audience
Audience
Event
Feed
Event
Audience
Event
Event
Data Warehouse
Event
Event
Audience
Feed
Event
Event
Event
Event
Event
Event
Audience
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Event
Data Warehouse
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
Audience
Event
Audience
Event
Event
Audience
Data Warehouse
Event
Audience
Cookie Sync
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Kit
Event
Audience
Event
Event
Audience
Event
Event
Event
Feed
Audience
Event
Audience
Event
Audience
Event
Audience
Audience
Audience
Microsoft Ads Audience Integration
Event
Audience
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Event
Event
Event
Event
Event
Event
Event
Feed
Event
Event
Audience
Custom Pixel
Feed
Event
Event
Event
Event
Audience
Event
Event
Audience
Data Warehouse
Event
Event
Audience
Audience
Event
Feed
Loyalty Feed
Audience
Event
Audience
Audience
Audience
Audience
Cookie Sync
Event
Feed
Audience
Event
Audience
Event
Audience
Event
Event
Event
Event
Audience
Audience
Cookie Sync
Feed
Audience
Audience
Cookie Sync
The mParticle Agent helps you explore data in your workspace, build supported real-time audiences, and work with Predictions. It can recommend a prediction type for your business goal, create Future Behavior predictions, inspect and interpret supported existing predictions, and prepare supported audiences after you select an exact target range. Start with a question, problem, or business goal in plain language.
When your request leads to an action (like building an audience), the agent prepares a proposed configuration for you to review and approve rather than executing the change itself. Throughout the conversation, it explains its findings and assumptions and asks for clarification when needed. You remain in control by reviewing the Agent’s proposed configuration and explicitly approving the change before it is applied.
Use the mParticle Agent to:
When you submit a request, the mParticle Agent interprets your intent and uses the available context in your workspace, including Data Catalog metadata, aggregate metrics, and permission-gated data. It identifies relevant information, explains its findings, and asks for clarification when it needs more detail.
For supported tasks that involve a change, the agent translates your request into technical criteria and settings and prepares a configuration for your review. You can refine the configuration through the conversation before approving it. The agent does not apply the change until you explicitly confirm it.
The mParticle Agent can summarize workspace data, prepare and create one top-level real-time audience per creation flow, recommend Future Behavior, Similar Customers, or Best Offering for a business goal, and create Future Behavior predictions. It can inspect and interpret supported existing predictions. After you select an exact target range, it can build one individual audience from a Future Behavior or Similar Customers prediction. An audience can combine eligible existing Composable Audience membership with live behavioral criteria.
You complete these steps in the standard product workflow:
The Agent does not edit or delete saved resources or change workspace configuration. It asks for clarification when it cannot identify the information needed for a task and requires your explicit approval before creating an audience or Future Behavior prediction. See Build Audiences and Create Predictions for feature-specific steps and limits.
The mParticle Agent runs under your authenticated mParticle session and follows your existing mParticle permissions. It can access only the workspaces, environments, and data that your user account can already access.
The agent uses OpenAI to interpret your requests and generate responses; your prompt and the relevant workspace context are encrypted when sent to OpenAI and are processed under mParticle’s enterprise agreement with OpenAI. Your prompts and data are not used to train OpenAI’s models. mParticle does not use one customer’s conversations, workspace data, business context, or configurations to generate recommendations for other mParticle customers.
The agent is not designed to expose personally identifiable information (PII) in your conversations. It won’t list stored email addresses, phone numbers, or raw identifiers, and it doesn’t support the export of PII. For more information about what the agent can and can’t access, how your data is secured, and where your data is processed, see Data and Privacy.
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