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Aliasing
The SDK surfaces a series of APIs allowing you to manage user-identity state. These client-side APIs work in tandem with the mParticle IDSync HTTP API and your configured “identity strategy.” These APIs are designed generically but identity management requirements vary by app - so it’s crucial that you use the APIs correctly per your requirements.
See the mParticle IDSync overview for a platform-agnostic overview of the key operations you can perform and read below for how the API is surfaced for iOS.
There are four key APIs exposed via the iOS SDK:
The following applies to all of these APIs:
MPIdentityApiRequest
object typeidentify
or login
on every app startup or page load - this is not necessary and will result in high network traffic.Populating IDSync requests correctly is crucial to managing the state of your users and the association of events.
An MPIdentityApiRequest
is a holder for a set of identities that you would like to associate with the user. The MPIdentityApiRequest
provides two helper class methods:
[MPIdentityApiRequest requestWithEmptyUser]
- this will result in an empty user/request[MPIdentityApiRequest requestWithUser:currentUser]
- this will result in a request containing the same identities as the given user, which you can then mutate furtherMPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
//the MPIdentityApiRequest provides convenience methods for common identity types
identityRequest.email = @"foo@example.com";
identityRequest.customerId = @"123456";
//alternatively, you can use the setIdentity method and supply the MPIdentity type
[identityRequest setIdentity: [[[ASIdentifierManager sharedManager] advertisingIdentifier] UUIDString] identityType:MPIdentityIOSAdvertiserId];
[identityRequest setIdentity: @"bar-id" identityType:MPIdentityOther];
let identityRequest = MPIdentityApiRequest.withEmptyUser()
//the MPIdentityApiRequest provides convenience methods for common identity types
identityRequest.email = "foo@example.com"
identityRequest.customerId = "123456"
//alternatively, you can use the setIdentity method and supply the MPIdentity type
identityRequest.setIdentity("bar-id", identityType: MPIdentity.other)
identityRequest.setIdentity(ASIdentifierManager.shared().advertisingIdentifier.uuidString, identityType: MPIdentity.iosAdvertiserId)
When you invoke any of the four key IDSync APIs with an MPIdentityApiRequest
:
The “identify” API is unique in that it is called automatically on SDK initialization by the mParticle SDK. The SDK requires this call to succeed in order to establish an mParticle ID to associate with all data.
There are several considerations to account for during SDK initialization:
MPIdentityApiRequest
and set it to the identify
field of your MParticleOptions
object, and supply that to mParticle’s start
API. See the SDK initialization example below.MPIdentityApiRequest
during SDK initialization, the mParticle SDK will use its local persistence to generate an MPIdentityApiRequest
for you based off of the most recent user, supplying the most recent user identities.Here’s an example of how you might initialize the SDK and set a user-attribute once the user object becomes available:
- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
//initialize mParticle
MParticleOptions *options = [MParticleOptions optionsWithKey:@"REPLACE WITH APP KEY"
secret:@"REPLACE WITH APP SECRET"];
MPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
identityRequest.email = @"foo@example.com";
identityRequest.customerId = @"123456";
options.identifyRequest = identityRequest;
options.onIdentifyComplete = ^(MPIdentityApiResult *_Nullable apiResult, NSError *_Nullable error) {
if (apiResult) {
[apiResult.user setUserAttribute:@"example attribute key"
value:@"example attribute value"];
} else {
//handle failure - see below
}
};
[[MParticle sharedInstance] startWithOptions:options];
return YES;
}
func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
let options = MParticleOptions(key: "REPLACE WITH APP KEY",
secret: "REPLACE WITH APP SECRET")
let identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.email = "foo@example.com"
identityRequest.customerId = "123456"
options.identifyRequest = identityRequest
options.onIdentifyComplete = {(result: MPIdentityApiResult?, error: Error?) in
if let user = result?.user {
user.setUserAttribute("example attribute key", value: "example attribute value")
} else {
//handle failure - see "Error Handling" section below
}
}
MParticle.sharedInstance().start(with: options)
}
The login and logout APIs should be invoked at the time of the user performing the matching actions in your application. These methods have identical signatures - they accept an MPIdentityApiRequest
and a completion handler which will be invoked with either a successful MPIdentityApiResult
or an NSError
:
// Define your identityRequest
MPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
// Include any identities you want to associate with the logged in user here.
// See "Creating an IDSync request" above for more details.
// This example shows the addition of the email identity.
identityRequest.email = @"foo@example.com";
// Call the login method, passing in the identityRequest you just created
[[[MParticle sharedInstance] identity] login:identityRequest completion:identityCallback];
// Define your identityRequest
let identityRequest = MPIdentityApiRequest.withEmptyUser()
// Include any identities you want to associate with the logged in user here.
// See "Creating an IDSync request" above for more details.
// This example shows the addition of the email identity.
identityRequest.email = "foo@example.com"
// Call the login method, passing in the identityRequest you just created
MParticle.sharedInstance().identity.login(identityRequest, completion: identityCallback)
Logout is invoked similarly to login, and you can supply an MPIdentityApiRequest
if you have anonymous identifiers you would like to associate with the logged-out user state. More commonly, you can exclude the IdentityApiRequest
to denote that the logged-out user should have no associated user identities: —>
[[[MParticle sharedInstance] identity] logoutWithCompletion:identityCallback];
// exluding the identity request from any IDSync API is the same as invoking the following:
[[[MParticle sharedInstance] identity] logout:[MPIdentityApiRequest requestWithEmptyUser]
completion:identityCallback];
MParticle.sharedInstance().identity.logout(completion: identityCallback)
// exluding the identity request from any IDSync API is the same as invoking the following:
MParticle.sharedInstance().identity.logout(MPIdentityApiRequest.withEmptyUser(),
completion: identityCallback)
Modify also has the identical signature, but note a crucial difference: modify actions are always for a specific mParticle ID (MPID) - they will never result in a new user or MPID. Modify can only add, remove, or change the identities associated with an existing user. Please note that this should not be used to handle registration/login and logout scenarios. Modify is generally used when a user updates their profile in their app, such as updating their email.
For each modify request:
MPIdentityApiRequest
, and invoke the underlying IDSync HTTP APIIn this example, the SDK will change the email of the current user, or add the email to the user’s profile if the user has no existing email on this device:
MPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
identityRequest.email = @"updated-email@example.com";
[[[MParticle sharedInstance] identity] modify:identityRequest completion:identityCallback];
var identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.email = "updated-email@example.com"
MParticle.sharedInstance().identity.modify(identityRequest, completion: identityCallback)
In this example, the SDK will remove the email of the current user, or will do nothing if the user has no email on this device:
MPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
identityRequest.email = nil
[[[MParticle sharedInstance] identity] modify:identityRequest completion:identityCallback];
var identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.email = nil
MParticle.sharedInstance().identity.modify(identityRequest, completion: identityCallback)
As of Apple SDK 8.0, mParticle no longer automatically collects the Apple Advertising ID (IDFA). This is to ensure that developers can make their own decision on user privacy and data use, especially as it pertains to Apple policy changes arriving with iOS 14. To include IDFA in your mParticle data, you must must now manually query and provide the IDFA to the mParticle SDK. For more information on migrating to our Apple SDK 8.0, check out the dedicated iOS 14 guide as well as the SDK migration guide.
MPIdentityApiRequest *identityRequest = [MPIdentityApiRequest requestWithEmptyUser];
[identityRequest setIdentity: [[[ASIdentifierManager sharedManager] advertisingIdentifier] UUIDString] identityType:MPIdentityIOSAdvertiserId];
[[[MParticle sharedInstance] identity] modify:identityRequest completion:identityCallback];
let identityRequest = MPIdentityApiRequest.withEmptyUser()
identityRequest.setIdentity(ASIdentifierManager.shared().advertisingIdentifier.uuidString, identityType: MPIdentity.iosAdvertiserId)
MParticle.sharedInstance().identity.modify(identityRequest, completion: identityCallback)
The mParticle IDSync API is intended to be central to your app’s state and is designed to be fast and highly-available. Similar to how your app may prevent users from logging in, logging out, or modifying their state without an internet connection - we intend you to treat these APIs as gating operations in order to maintain a consistent user state. The SDK will not retry API calls automatically, but provides callback APIs such that you can do so according to your business logic. The tolerance you have for retry and inconsistent state is up to your product requirements.
If you do not wish to handle errors, you may see data consistency issues at scale. It’s recommended to at least monitor for errors during your implementation.
Your IDSync callback block will be invoked with one of two objects:
MPIdentityApiResult
: A result object containing the new or updated user object.NSError
/Error
: An error object containing a code and description if the IDSync call failedid identityCallback = ^(MPIdentityApiResult *_Nullable apiResult, NSError *_Nullable error) {
if (apiResult) {
//IDSync request succeeded, mutate attributes or query for the MPID as needed
[apiResult.user setUserAttribute:@"example attribute key"
value:@"example attribute key"];
} else {
NSLog(@"%@", error.userInfo);
switch (error.code) {
case MPIdentityErrorResponseCodeClientNoConnection:
case MPIdentityErrorResponseCodeClientSideTimeout:
//retry the IDSync request
break;
case MPIdentityErrorResponseCodeRequestInProgress:
case MPIdentityErrorResponseCodeRetry:
//inspect your implementation if this occurs frequency
//otherwise retry the IDSync request
break;
default:
// inspect error.userInfo to determine why the request failed
// this typically means an implementation issue
break;
}
}
};
let identityCallback = {(result: MPIdentityApiResult?, error: Error?) in
if let user = result?.user {
//IDSync request succeeded, mutate attributes or query for the MPID as needed
user.setUserAttribute("example attribute key", value: "example attribute value")
} else if let error = error {
print(error.localizedDescription)
if let resultCode = MPIdentityErrorResponseCode(rawValue: UInt((error as NSError).code)) {
switch (resultCode) {
case .clientNoConnection, .clientSideTimeout:
//retry the IDSync request
break;
case .requestInProgress, .retry:
//inspect your implementation if this occurs frequency
//otherwise retry the IDSync request
break;
default:
// inspect error.localizedDescription to determine why the request failed
// this typically means an implementation issue
break;
}
}
}
}
When an IDSync callback block in invoked with a failure, you can inspect the code
property to determine the cause. This property is meant to describe the result of the invocation of the respective iOS SDK IDSync API. It may either contain a client-side generated value, or an actual HTTP status code.
The NSError code property may contain the following client-side codes, defined within the MPIdentityErrorResponseCode
enum:
MPIdentityErrorResponseCode | Description |
---|---|
MPIdentityErrorResponseCodeRequestInProgress |
The IDSync HTTP request was not performed as there is already an IDSync HTTP request in progress |
MPIdentityErrorResponseCodeClientSideTimeout |
The IDSync HTTP request failed due to a TCP connection timeout. |
MPIdentityErrorResponseCodeClientNoConnection |
The IDSync HTTP request failed due to lack of network coverage. |
MPIdentityErrorResponseCodeSSLError |
The IDSync HTTP request failed due to an SSL configuration issue. The SDK pins the mParticle SSL certificate which requires custom initialization via the MPNetworkOptions API to disable. |
MPIdentityErrorResponseCodeOptOut |
The IDSync HTTP request was not performed due to the SDK being disabled due to opt-out. |
MPIdentityErrorResponseCodeUnknown |
The IDSync HTTP request failed due to an unknown error. This should be rare and could mean the app is in a bad memory state. |
The NSError code property may contain the following server generated HTTP status codes, some of which are defined within the MPIdentityErrorResponseCode
enum for your convenience:
Value | Description |
---|---|
400 | The IDSync HTTP call failed due to an invalid request body. Inspect the error.userInfo object for more information. |
401 | The IDSync HTTP call failed due to an authentication error. Verify that your API key is correct. |
403 Forbidden | Aliasing is not provisioned for your mParticle workspace. Contact your mParticle account representative to have aliasing provisioned. |
429 | The IDSync HTTP call was throttled and should be retried. This may indicate a user “hotkey” or an incorrect implementation resulting in a higher than expected volume of IDSync requests. Learn more about API throttling in Default Service Limits. |
5xx | The IDSync HTTP call failed due to an mParticle server-side issue. This should never happen under typical circumstances. Check the mParticle status page if this is occuring. |
As mentioned in the overview above, the IDSync API is meant to transition the SDK’s “current user.” The SDK maintains values in persistence that are associated with each user, such as user attributes. On completion of a successful login, you can copy user data from the previous user to the new user.
If your organization uses Profile Link or Profile Conversion strategies, you can also create a request to alias the previous user to the current user. See our main documentation on aliasing for more information.
// Basic - Call alias as the result of a successful login
[MParticle.sharedInstance.identity loginWithCompletion:^(MPIdentityApiResult * _Nullable apiResult, NSError * _Nullable error) {
// Successful login request returns new and previous users
MParticleUser *newUser = apiResult.user;
MParticleUser *previousUser = apiResult.previousUser;
// Copy anything attributes and products from previous to new user.
// This example copies everything
[newUser setUserAttributes:previousUser.userAttributes];
[newUser.cart addAllProducts:previousUser.cart.products shouldLogEvents:NO];
// Create and send the alias request
MPAliasRequest *request = [MPAliasRequest requestWithSourceUser:previousUser destinationUser:newUser];
[MParticle.sharedInstance.identity aliasUsers:request];
}];
// Call alias at any time
// The getAllUsers API returns users in reverse chronological order
MParticleUser *sourceUser = MParticle.sharedInstance.identity.getAllUsers[1];
MParticleUser *destinationUser = MParticle.sharedInstance.identity.getAllUsers[0];
MPAliasRequest *request = [MPAliasRequest requestWithSourceMPID:sourceUser.userId
destinationMPID:destinationUser.userId
startTime:sourceUser.firstSeen // must be within 90 days
endTime:sourceUser.lastSeen]; // must be between startTime and now
[MParticle.sharedInstance.identity aliasUsers:request];
// Basic - Call alias as the result of a successful login
MParticle.sharedInstance().identity.login(completion: { (apiResult: MPIdentityApiResult?, error: Error?) in
guard let apiResult = apiResult else { return }
// Successful login request returns new and previous users
let newUser = apiResult.user
guard let previousUser = apiResult.previousUser else { return }
// Copy attributes from previous to new user.
newUser.userAttributes = previousUser.userAttributes
// Create and send the alias request
let request = MPAliasRequest(sourceUser:previousUser, destinationUser:newUser)
MParticle.sharedInstance().identity.aliasUsers(request)
})
// Call alias at any time
// The getAllUsers API returns users in reverse chronological order
let allUsers = MParticle.sharedInstance().identity.getAllUsers();
if allUsers.count >= 2 {
let sourceUser = allUsers[1];
let destinationUser = allUsers[0];
let request = MPAliasRequest(sourceMPID: sourceUser.userId,
destinationMPID: destinationUser.userId,
startTime: sourceUser.firstSeen, // must be within 90 days
endTime: sourceUser.lastSeen) // must be between startTime and now
MParticle.sharedInstance().identity.aliasUsers(request)
}
See the table below and the complete API reference for supported user identity types:
MPIdentity | Description |
---|---|
MPIdentityCustomerId |
If you have an internal ID for your customer |
MPIdentityEmail |
The user’s email address |
MPIdentityOther |
Any other identifier that can contribute to user identification |
MPIdentityOther2 |
Any other identifier that can contribute to user identification |
MPIdentityOther3 |
Any other identifier that can contribute to user identification |
MPIdentityOther4 |
Any other identifier that can contribute to user identification |
MPIdentityOther5 |
Any other identifier that can contribute to user identification |
MPIdentityOther6 |
Any other identifier that can contribute to user identification |
MPIdentityOther7 |
Any other identifier that can contribute to user identification |
MPIdentityOther8 |
Any other identifier that can contribute to user identification |
MPIdentityOther9 |
Any other identifier that can contribute to user identification |
MPIdentityOther10 |
Any other identifier that can contribute to user identification |
MPIdentityMobileNumber |
The user’s mobile number |
MPIdentityPhoneNumber2 |
Any other phone number for the user |
MPIdentityPhoneNumber3 |
Any other phone number for the user |
MPIdentityFacebook |
The user’s Facebook ID |
MPIdentityFacebookCustomAudienceId |
The user’s Facebook App User ID that can be retrieved through the Facebook SDK |
MPIdentityGoogle |
The user’s Google ID |
MPIdentityTwitter |
The user’s Twitter ID |
MPIdentityMicrosoft |
The user’s Microsoft ID |
MPIdentityYahoo |
The user’s Yahoo ID |
MPIdentityIOSAdvertiserId |
The device advertiser identifier |
MPIdentityIOSVendorId |
The device vendor identifier |
MPIdentityPushToken |
The token provided to send push notications to this user |
MPIdentityDeviceApplicationStamp |
The device application stamp |
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