Feed

Iterable makes consumer growth marketing and user engagement simple. With Iterable, marketers send the right message, to the right device, at the right time.

Input Data Details

The following types of data can be configured to be sent from Iterable to mParticle. See Iterable’s documentation for more info about these events.

Event mParticle Event Name
Triggered Send / Blast Sent emailSend
Email Bounce emailBounce
Email Click emailClick
Email Complaint emailComplaint
Email Open emailOpen
Email Subscribe emailSubscribe
Email UnSubscribe emailUnSubscribe
Push Bounce pushBounce
Push Uninstall pushUninstall
Push Send pushSend
SMS Bounce smsBounce
SMS Received smsReceived
SMS Send smsSend

‘Push Open’ events are not supported

Any events sent from Iterable to mParticle will be processed as follows:

  • Event Type = Custom Event
  • Custom Event Type = Other
  • Event Name = Iterable eventName field

Iterable Event Mapping

Iterable events are mapped as follows:

Iterable Field mParticle Mapping
eventName Event Type = Custom Event, Custom Event Type = Other, Event Name = eventName
email Email User Identity
toPhoneNumber Reserved User Attribute Mobile
city Reserved User Attribute City
region Reserved User Attribute State
applicationName Application Info - application name
userAgent Device Information - http_header_user_agent
ip Batch IP Address
DataFields All fields in the DataFields property are mapped to custom event attributes in in the form DataFields.XXX, where XXX is the name of the field provided by Iterable

Configuration

Configure the Iterable Input:

  1. Select Directory, and click the Iterable tile
  2. Click Add Iterable to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Select the Iterable input configuration group to specify the configuration parameters:

    • Configuration Name
    • Environment
  5. Click Create
  6. Copy the Webhook URL
  7. Follow these instructions to configure the Webhook in Iterable

    • Click the Edit button
    • Check the Enabled box
    • Select the events you would like to send to mParticle. Push Open events should not be selected as the data is already available in mParticle.

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