Iterable makes consumer growth marketing and user engagement simple. With Iterable, marketers send the right message, to the right device, at the right time.

Input Data Details

The following types of data can be configured to be sent from Iterable to mParticle. See Iterable’s documentation for more info about these events. Additional events will be processed if added by Iterable.

Event mParticle Event Name
Triggered Send / Blast Sent emailSend
Email Bounce emailBounce
Email Click emailClick
Email Complaint emailComplaint
Email Open emailOpen
Email Send Skip emailSendSkip
Email Subscribe emailSubscribe
Email UnSubscribe emailUnSubscribe
Hosted Unsubscribe Click hostedUnsubscribeClick
In-App Click inAppClick
In-App Open inAppOpen
In-App Send inAppSend
In-App Send Skip inAppSendSkip
Push Bounce pushBounce
Push Send pushSend
Push Send Skip pushSendSkip
Push Uninstall pushUninstall
SMS Bounce smsBounce
SMS Received smsReceived
SMS Send smsSend
SMS Send Skip smsSendSkip
Web Push Send webPushSend
Web Push Send Skip webPushSendSkip

‘Push Open’ events are not supported

Any events sent from Iterable to mParticle will be processed as follows:

  • Event Type = Custom Event
  • Custom Event Type = Other
  • Event Name = Iterable eventName field

Iterable Event Mapping

Iterable events are mapped as follows:

Iterable Field mParticle Mapping
eventName Event Type = Custom Event, Custom Event Type = Other, Event Name = eventName
email Email User Identity
toPhoneNumber Reserved User Attribute Mobile
city Reserved User Attribute City
region Reserved User Attribute State
applicationName Application Info - application name
userAgent Device Information - http_header_user_agent
ip Batch IP Address
DataFields All fields in the DataFields property are mapped to custom event attributes in in the form DataFields.XXX, where XXX is the name of the field provided by Iterable


Configure the Iterable Input:

  1. Select Directory, and click the Iterable tile
  2. Click Add Iterable to Setup
  3. Select the Input Feed Integration Type and click Add to Setup
  4. Select the Iterable input configuration group to specify the configuration parameters:

    • Configuration Name
    • Environment
  5. Click Create
  6. Copy the API Key and Secret
  7. Contact your Iterable account manager who will create a feed for you using the credentials from the mParticle UI

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