Feed

Iterable makes consumer growth marketing and user engagement simple. With Iterable, marketers send the right message, to the right device, at the right time.

Input Data Details

The following types of data can be configured to be sent from Iterable to mParticle. See Iterable’s documentation for more info about these events. Additional events will be processed if added by Iterable.

Event	mParticle Event Name
Triggered Send / Blast Sent	emailSend
Email Bounce	emailBounce
Email Click	emailClick
Email Complaint	emailComplaint
Email Open	emailOpen
Email Send Skip	emailSendSkip
Email Subscribe	emailSubscribe
Email UnSubscribe	emailUnSubscribe
Hosted Unsubscribe Click	hostedUnsubscribeClick
In-App Click	inAppClick
In-App Open	inAppOpen
In-App Send	inAppSend
In-App Send Skip	inAppSendSkip
Push Bounce	pushBounce
Push Send	pushSend
Push Send Skip	pushSendSkip
Push Uninstall	pushUninstall
SMS Bounce	smsBounce
SMS Received	smsReceived
SMS Send	smsSend
SMS Send Skip	smsSendSkip
Web Push Send	webPushSend
Web Push Send Skip	webPushSendSkip

‘Push Open’ events are not supported

Any events sent from Iterable to mParticle will be processed as follows:

• Event Type = Custom Event
• Custom Event Type = Other
• Event Name = Iterable eventName field

Iterable Event Mapping

Iterable events are mapped as follows:

Iterable Field	mParticle Mapping
eventName	Event Type = Custom Event, Custom Event Type = Other, Event Name = eventName
email	Email User Identity
toPhoneNumber	Reserved User Attribute Mobile
city	Reserved User Attribute City
region	Reserved User Attribute State
applicationName	Application Info - application name
userAgent	Device Information - http_header_user_agent
ip	Batch IP Address
DataFields	All fields in the DataFields property are mapped to custom event attributes in in the form DataFields.XXX, where XXX is the name of the field provided by Iterable

Configuration

Configure the Iterable Input:

1. Select Directory, and click the Iterable tile
2. Click Add Iterable to Setup
3. Select the Input Feed Integration Type and click Add to Setup

4. Select the Iterable input configuration group to specify the configuration parameters:

   • Configuration Name
   • Environment
5. Click Create
6. Copy the API Key and Secret
7. Contact your Iterable account manager who will create a feed for you using the credentials from the mParticle UI