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CleverTap helps consumer brands retain their users for life. Over 8,000 global brands, including Star, Sony, Vodafone, Domino’s, DC Comics, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps.

The CleverTap integration supports:

  • Android
  • iOS
  • tvOS
  • Web
  • SmartTV platforms.

Embedded Kit vs server-to-server integration

This integration supports two ways to send data to CleverTap. You can include the CleverTap embedded kit in your iOS or Android app and send data directly from the client. In addition, any data from supported platforms where the kit was not present will be forwarded server-to-server.

Prerequisites

In order to enable mParticle’s integration with CleverTap, you will need your Account ID, Passcode, and Token, available from your CleverTap Dashboard. You will also need to know your CleverTap data center region. This is available from your CleverTap Customer Success Manager.

Adding the kit to your iOS/ Android app

Sending data to CleverTap directly from your iOS or Android app requires that you add the CleverTap Kit.

mParticle publishes the CleverTap Kit as separate iOS and Android libraries which have a transitive dependency on the mParticle core libraries. You can add them to your app via Carthage, Cocoapods, or Gradle:

# Sample Podfile

source 'https://github.com/CocoaPods/Specs.git'

target '<Your Target>' do
    pod 'mParticle-CleverTap'
end
// Add the kit dependency
dependencies {
    // Ensure the Kit version matches that of the mParticle Core SDK that you're using
    compile 'com.mparticle:android-CleverTap-kit:5+' 
}

Reference the Apple SDK and Android SDK guides to read more about kits.

Supported Device Identity Types

mParticle forwards the following Device ID types:

  • Android ID
  • Google Advertising ID (GAID)
  • Apple Advertising ID (IDFA)
  • Apple Vendor ID (IDFV)

Supported User Identity Types

mParticle forwards the following Device ID types:

  • Email
  • Facebook ID
  • Google ID

Supported Event Types

The following events are forwarded to CleverTap

  • Custom Events
  • Commerce Event
  • Screen View
  • User Attribute Change
  • User Identity Change

If using the Kit, the following additional events are also forwarded

  • Application State Transition
  • Opt Out
  • Push Message
  • Push Registration

Configuration Settings

Setting Name Data Type Default Value Description
Account ID string Your Account ID can be found in the CleverTap Dashboard -> Settings
Passcode string Your Account Passcode can be found in the CleverTap Dashboard -> Settings
Account Token string Your Acount Token can be found in the CleverTap Dashboard -> Settings
Region string The dedicated CleverTap data center region. Not applicable for most accounts(they are in the default region). For applicable accounts, the region is available from your CleverTap Customer Success Manager.

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