Event

The Twitter integration allows you to track the performance of your Twitter ads using Conversion Tracking and target users across the Twitter platform using Twitter’s Tailored Audiences

This integration is only supported for the Web platform.

Supported Features

  • Conversion Tracking

Prerequisites

In order to enable mParticle’s integration with Twitter, you will need an account with Twitter to create a conversion event. After creating your conversion event, you can obtain your Pixel ID by:

  1. Click the View Code link next to the event name of your conversion event
  2. Your Pixel ID will be located as shown in the snippet below

Twitter Pixel ID

Configuration Settings

Setting Name Data Type Default Value Description
Pixel ID string Twitter Tracking Conversion Pixel ID

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