MoEngage is an Intelligent Customer Engagement Platform. We allow brands to personalize every customer interaction and drive better engagement, retention, loyalty and lifetime value.

Enable the Integration

  1. In your MoEngage dashboard, get your APP ID from App Settings and your Secret Key from Partner Settings.
  2. Using these credentials, configure the MoEngage Event integration via mParticle’s integrations directory.

Supported Identities

User Identities

  • Customer ID
  • Email Address
  • MPID
  • MOE Anonymous ID (Partner ID)

Device Identities

  • Apple IDFA
  • Google Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
APP ID string Your MoEngage APP ID available under App Settings on MoEngage dashboard.
Secret Key string Your MoEngage Secret Key available under Partner Settings.

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