Event

Bing Ads Universal Event Tracking (UET) you can create one UET tag and place it across your website, allowing you to collect data for tracking conversion goals and targeting audiences with remarketing lists.

This is a kit-only integration that solely supports client-side data forwarding.

Supported Features

• Conversion Tracking

Prerequisites

In order to enable mParticle’s integration with Bing, you will need your Universal Event Tracking (UET) Tag ID. Follow the steps here to create your UET tag. In the View UET tag tracking code box, your Tag ID will be shown.

Event Data Mapping

At least one of the following fields is required to forward events to Bing:

• Event Category
• Event Label
• Event Value

mParticle maps logged events to Bing’s event structure as follows:

Bing Parameter	Description	Mapping
ec	Event Category	event.EventCategory
ea	Event Action	Set to ‘pageLoad’ or ‘ecommerce’, if logEvent or logPurchaseEvent is called, respectively.
el	Event Label	event.EventName
ev	Event Value	Set to the ‘Bing.EventValue’ Custom Flag.
gv	Goal Value (Variable Revenue)	event.ProductAction.TotalAmount (Only used if logPurchaseEvent is called).

Connection Settings

Setting Name	Data Type	Default Value	Platform	Description
Tag ID	string		Web	The ID associated with the Universal Event Tracking (UET) tag.