Adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics.

Enable the Feed

mParticle Configuration

  1. Select Directory, and click the Adjust tile.
  2. Click Add Adjust to Setup.
  3. Select the Input Feed Integration Type and click Add to Setup.
  4. Select the Adjust input configuration group to specify the configuration parameters:
  • Configuration Name
  • Act as Application
  1. Click Create.
  2. Copy the Token.

Adjust Configuration

Follow these instructions to configure the postback in Adjust and enter the token copied above.

In order to send Customer ID and MPID you must configure partner parameters customer_id and MPID respectively. Adjust Partner Specific Setup can be done to include Customer ID and MPID in the postback. You also need to configure your mobile application to collect the respective ID as Partner Parameters via the Adjust SDK. You can get details on the Adjust configuration for partner parameters in iOS and Android.

Event Types

The Adjust feed will send attribution and uninstall events to mParticle. The type of event is determined by the Adjust macro {activity_kind}. If the value is uninstall, it will be processed as an Uninstall event. All other values will be processed as Attribution events (see Adjust’s best practices callbacks for more information):

  • Event Type = Custom Event
  • Custom Event Type = attribution
  • Event Name - set by Adjust in the event_type postback field
  • Custom Attribute publisher = set by the Adjust macro {network_name}
  • Custom Attribute campaign = set by the Adjust macro {campaign_name}

Event Data

Events from Adjust may contain the following identities if available/setup:

User and Device IDs

  • Apple Advertising ID
  • Apple Vendor ID
  • Android Advertising ID
  • Android ID
  • Customer ID
  • mParticle ID (MPID)

Additional Attributes

The following additional fields can be configured to also be sent to mParticle. Any additional fields received will be processed as custom_attributes.

Adjust Field/Macro mParticle Mapped Name mParticle JSON field
{app_version_short} application_version application_info.application_version
{adgroup_name} adgroup_name custom_attributes.adgroup_name
{creative_name} creative_name custom_attributes.creative_name
{device_type} device_type custom_attributes.device_type
{is_organic} is_organic custom_attributes.is_organic
{match_type} match_type custom_attributes.match_type
{sdk_version} sdk_version custom_attributes.sdk_version
{search_term} search_term custom_attributes.search_term
{store} store
{region} locale_country device_info.locale_country
{language} locale_language device_info.locale_language
{isp} network_carrier device_info.network_carrier
{os_version} os_version device_info.os_version
{device_name} product device_info.product
{environment} environment environment
{city} city user_attributes.$city
{country} country user_attributes.$country
{country_subdivision} state user_attributes.$state
{postal_code} zip user_attributes.$zip

Sample JSON

  "device_info": {
    "ios_advertising_id": "613ff528-afd1-4c1b-9628-e6ed25ece9c0",
    "ios_idfv": "d50782be-9807-41d9-836c-21e488d1c350",
    "device_country": "US",
    "product": "iPhone 10,1",
    "network_carrier": "Verizon Wireless",
    "locale_language": "en",
    "os_version": "10.1.0",
    "locale_country": "us"
  "application_info": { 
    "application_version": "3.69.1"
  "user_identities": {
    "customerId": "jim_keranga"
  "user_attributes": {
    "$city": "Chicago",
    "$country": "us",
    "$state": "Illinois",
    "$zip": "60629"
  "events": [
      "data": {
        "timestamp_unixtime_ms": 1516298443,
        "custom_attributes": {
          "Publisher": "Truth and Soul, Inc",
          "Campaign": "Ethereal Cereal",
          "adgroup_name": "Youtube",
          "creative_name": "YoutubeVideos",
          "device_type": "phone",
          "is_organic": 1,
          "match_type": "adwords",
          "network_name": "Organic",
          "sdk_version": "ios4.13.0",
          "search_term": "headspace app",
          "store": "itunes"
        "custom_event_type": "attribution",
        "event_name": "attribution"
      "event_type": "custom_event"
  "environment": "production"

Was this page helpful?