Feed

AppsFlyer is a leading Mobile Attribution & Marketing Analytics platform that allows app marketers to easily measure the performance of all their marketing channels - paid, organic and social - from a single real-time dashboard.

Input Data Details

The following types of data can be configured to be sent from AppsFlyer to mParticle

Attribution
In-App
Uninstall

AppsFlyer attribution events are mapped as follows:

Event Type = Custom Event
Custom Event Type = attribution
Event Name = attribution

AppsFlyer Event Mapping

AppsFlyer attribution events are mapped as follows:

Attribution Field	mParticle Mapping	AppsFlyer Macro Used
ios_idfa	IDFA Device ID	(advertiserId)
ios_idfv	IDFV Device ID	(vendorId)
android_id	Android ID Device ID	(android_id)
android_advertising_id	Android Advertising ID Device ID	(advertiserId)
customer_id	Customer ID User Identity	(custom-user-id)
publisher	Publisher custom event attribute	(promoter-id)
campaign	Campaign custom event attribute	(campaign)
ts	Unix time in milliseconds	(install-unix-ts-ms)
af_c_id	af_c_id custom event attribute	{af_c_id}

Configuration

Configure the AppsFlyer Input:

Select Directory, and click the AppsFlyer tile
Click Add AppsFlyer to Setup
Select the Input Feed Integration Type and click Add to Setup
Select the AppsFlyer input configuration group to specify the configuration parameters:

Configuration Name
Act as Application

Click Create
Copy the Token

Follow these instructions to configure the postback in AppsFlyer.

Select Configuration > Integrated Partners.
Search for and select mParticle.
In the Integrations tab, click Activate Partner.
Enter the mParticle Token, copied from above.
Click Save & Close.

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