Integrations
Branch is the mobile marketing and linking platform to supercharge your app growth. Branch provides powerful links and solutions that help you acquire, engage, and measure across all devices, channels, and platforms.
mParticle’s Branch S2S integration supports the following platforms:
mParticle supports two separate integrations for sending event data to Branch:
We strongly recommend using the embedded kit integration if you fall under any of the following categories:
The S2S integration has been created primarily to support existing Branch customers, who already have implemented the standalone Branch SDK in their apps, and wish to use mParticle to add additional event-forwarding capability. If you fall into this category, it is recommended that you use the S2S event integration, while taking care not to duplicate any data you are already sending to Branch client-side via their standalone SDK. Keep in mind that for your S2S data to be used by Branch, you will need to include at least one device identity. See Supported IDs for more.
To set up the Branch S2S integration:
Branch will not accept data more than 24 hours old.
mParticle forwards the following event types to Branch:
Setting Name | Data Type | Default Value | Description |
---|---|---|---|
Branch Key | string |
Your app Key can be found on the Account Settings > App page of the Branch dashboard. | |
Branch Secret | string |
Your app Secret can be found on the Account Settings > App page of the Branch dashboard (only used for server-side integration). |
Setting Name | Data Type | Default Value | Description |
---|---|---|---|
Forward screen view messages | bool |
If enabled, all screen view messages will be forwarded to Branch as separate events. |
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