InMobi provides a revolutionary discovery commerce (d-commerce) platform, enabling developers, merchants & brands can engage mobile consumers globally and power acquisition.


In order to enable our integration with InMobi, you’ll need your Property ID. Please reach out to your contact at InMobi for additional information on how to obtain your Property ID.

User Identity Mapping

When forwarding audience data to InMobi, mParticle will send IDFAs and Google Advertising IDs.

Audiences appear in the InMobi platform as Advertiser Segments. Segments will be named as follows:

  • For Remarketing audiences - <propertyId>-mp-<audiencename>
  • For User Acquisition audiences - <audience_id>_<audiencename>_<timestamp>

The audience type is determined by the ‘Re-Marketing’ setting in the Connection Settings.

Configuration Settings

Setting Name Data Type Default Value Description
Property ID string Property ID provided by InMobi

Connection Settings

Setting Name Data Type Default Value Description
Re-Marketing bool False If enabled, this audience will be used for Re-Marketing.

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